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人生不设限·把柠檬变成柠檬汁

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2019年08月19日

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爱因斯坦说过,每个难题之中都存在着机会。最近的经济衰退已经让好几百万人失业,不计其数的人没了房子和积蓄。在如此困难的日子里,能有什么好事呢?

Albert Einstein said that in the middle of every difficulty lies opportunity. The recent recession has left millions of people unemployed. Countless others have lost their homes and their savings. What good can come of hard times?

目前台面上一些知名企业都是在经济萧条和衰退时期起家的,例如惠普、箭牌口香糖、UPS、微软、赛门铁克(Symantec)、玩具反斗城、Zippo打火机和达美乐比萨等。这些企业的创办人都在寻找更新、更好的方式来服务顾客,因为在整个大环境不好的时候,过去的经营模式根本不管用。而他们抓住了时机,创造出自己的做生意方式。

人生不设限·把柠檬变成柠檬汁

Among the major brand companies that started up during recessions and depressions are Hewlett Packard, Wrigley, UPS, Microsoft, Symantec, Toys "R" Us, Zippo, and Domino's Pizza. The founders of these companies were looking for new and better ways to serve customers because previous models had failed during downturns. They seized the moment to create their own vision for doing business.

2006年到2009年的经济衰退,无疑对许多个人、家庭和企业都造成深远的影响。很多人被公司开除或解雇,但他们的回应方式却是去创业、重返校园进修,或者终于开始追求自己真正热衷的事物,例如开个小小的烘焙坊、开园艺公司、组乐团,或是写一本书。

Without a doubt, the recession of 2006–9 had a profound and lingering impact that hurt many, many families and businesses. But many of the people cast out by corporations and longtime employers responded by starting their own businesses, going back to school for advanced degrees, or finally pursuing their passion in life, whether it was opening a bakery, starting a gardening service, forming a band, or writing a book.

在这次经济衰退中失业的人,有数以千计是新闻工作者。当过记者的人对于自己的足智多谋和创意都很自豪,所以观察他们如何回应自己失业的事实很有意思。我认识的几个记者就进入新的职场,如公关公司、非营利组织、网络媒体和博客。其中我最喜欢的故事是,有一位因为公司业务量萎缩而离开加州某报的记者,后来成为一家颇受欢迎的危机管理公司的副总裁,这家公司专门替衰退的企业精心打造“破产沟通”的方法。这是“把柠檬变成柠檬汁”的哲学,也就是把焦点从发牢骚转到想办法。你要有弹性、要意志坚定,并且准备好将负面的局势转为正面。美国一家大型连锁零售商就是这么做的,他们教销售人员要把客户投诉视为改善与顾客关系,让他们成为老主顾的机会。

人生不设限·把柠檬变成柠檬汁

Among those laid off or terminated in the recession were thousands and thousands of journalists. The downturn hit their industry especially hard because it occurred just as newspapers around the world were losing their lucrative classified ad business to online services like craigslist. It's been interesting to see how former journalists, who pride themselves on their resourcefulness and creativity, have responded. Several I know have launched new careers in public relations, nonprofit ventures, and Web-based media and blogs. One of my favorites is the former editor who left his shrinking California newspaper and became vice president of a booming crisis-management company that crafts "bankruptcy communications" for other businesses in decline. This is the Taking Lemons and Making Lemonade philosophy, which is really all about shifting your focus from moaning about the problem to finding a creative solution. You have to be flexible, determined, and ready to turn a potentially negative situation into a positive situation. One of the big American retail chains teaches its sales staff to view customer complaints as invitations for building better relationships with store patrons.

关键在于用不同的眼光看待你面临的事。每次我的计划碰上意想不到的障碍时,我都会提醒自己:“上帝不会浪费他的时间,所以他也不会浪费我的时间。”换句话说,无论面临什么状况,最后一定会是好事一桩。我真的这样相信,希望你也是。一旦你相信这个哲学,就往后站一步,静观其变吧,我已经一次又一次地看到事情的确是如此发展的。

It's a matter of reframing. I do it whenever my schedule hits a snag by reminding myself that "God does not waste His time, so He doesn't waste mine either." In other words, it all works out for the good. I truly believe that, and you should too. When you buy into that philosophy, stand back. I've seen it proven true time and time again.


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