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CNN News:变化的时尚让一些现代购物中心变成“鬼城”

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2018年01月01日

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Another noteworthy event of the digital age, the struggle of the American shopping mall. There are currently 1,100 of these in the U.S.But experts are predicting that around 300 of them will close over the next five years. When larger stores like Macy's, JCPenney or Sears closed and dozens have, the smaller stores around them often follow. There's still hope for many malls, but the landscape is changing.

数字时代另一个引人注目的事件是美国购物中心的挣扎。目前美国有1100家购物中心。但是,专家预计有约300家购物中心会在未来五年关闭。当梅西百货、杰西潘尼百货和西尔斯百货等大型百货公司的数十家门店关闭时,周围的小型商店会随之关闭。许多购物中心仍有希望,但版图已经改变。

PAUL LA MONICA, CNNMONEY REPORTER: The American mall was once the go-to destination for many shoppers looking for bargains and suburban teenagers looking to have a place to hang out.

CNNMONEY记者保罗·拉·莫尼卡:对许多寻找便宜物品的购物者和寻找玩乐地的郊区青少年来说,美国的购物中心曾是他们的理想去处。

But the rise of Amazon and changing trends and fashion have turned some malls into modern day ghost towns.

但是随着亚马逊网站的崛起,变化的趋势和时尚使一些购物中心成为了现代“鬼城”。

Once popular chains like Wet Seal, Aeropostale and Pacific Sunwear had filed for bankruptcy. Other larger retailers like Sears, Kmart, JCPenney, Macy's and Kohl's have been forced to close stores. Several of these chains have announced layoffs as well.

曾经备受欢迎的Wet Seal、Aeropostale和Pacific Sunwear等服饰零售商已经申请破产。而西尔斯百货、凯马特大卖场、杰西潘尼百货、梅西百货和科尔士百货等大型零售商则被迫关闭门店。多家连锁零售商还宣布裁员。

Amazon is a big problem for all these companies. The king of e-commerce now sells just about everything. It is even starting its own line of clothing. And Amazon is also opening up more and more of its own brick and mortar stores.

亚对逊网站对这些公司来说是个大麻烦。目前在电商之王亚马逊网站上能买到一切物品。亚马逊甚至要推出自己的服装品牌。另外,亚马逊还将开设更多实体店。

GAP and Abercrombie and Fitch once red hot brands for younger shoppers are struggling to stay relevant too. This has hurt urban malls particularly hard, with big shopping centers in Cleveland, Detroit, and other cities closing in recent years.

GAP、Abercrombie & Fitch曾是最受年轻购物者欢迎的热门品牌,但是现在也为了能留在市场而苦苦挣扎。这一趋势对城市大型购物中心的打击尤为严重,最近几年克里夫兰、底特律和其他城市的大型购物中心相继关门。

But all hope is not like, you know, lost for shopping malls just yet. Many malls, particularly in more affluent suburbs are adding popular retailers like Apple and fast fashion retail kings H&M, Zara and Uniqlo as new tenants.So, the mall may not be dead just yet.

但是,购物中心并没有失去全部希望。许多购物中心,尤其是较富裕郊区的购物中心正在增加苹果、快时尚巨头H&M、Zara和优衣库等热门零售商的门店数量。

所以,购物中心可能还不会走向衰亡。

Another noteworthy event of the digital age, the struggle of the American shopping mall. There are currently 1,100 of these in the U.S.But experts are predicting that around 300 of them will close over the next five years. When larger stores like Macy's, JCPenney or Sears closed and dozens have, the smaller stores around them often follow. There's still hope for many malls, but the landscape is changing.

PAUL LA MONICA, CNNMONEY REPORTER: The American mall was once the go-to destination for many shoppers looking for bargains and suburban teenagers looking to have a place to hang out.

But the rise of Amazon and changing trends and fashion have turned some malls into modern day ghost towns.

Once popular chains like Wet Seal, Aeropostale and Pacific Sunwear had filed for bankruptcy. Other larger retailers like Sears, Kmart, JCPenney, Macy's and Kohl's have been forced to close stores. Several of these chains have announced layoffs as well.

Amazon is a big problem for all these companies. The king of e-commerce now sells just about everything. It is even starting its own line of clothing. And Amazon is also opening up more and more of its own brick and mortar stores.

GAP and Abercrombie and Fitch once red hot brands for younger shoppers are struggling to stay relevant too. This has hurt urban malls particularly hard, with big shopping centers in Cleveland, Detroit, and other cities closing in recent years.

But all hope is not like, you know, lost for shopping malls just yet. Many malls, particularly in more affluent suburbs are adding popular retailers like Apple and fast fashion retail kings H&M, Zara and Uniqlo as new tenants.So, the mall may not be dead just yet.

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