Instagram “山寨”对手？

所属教程:金融时报原文阅读

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2020年08月09日

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Instagram “山寨”对手？

Instagram照片分享应用刚刚增加了一项新功能，允许用户像在Snapchat里一样分享阅后即焚照片和视频。Instagram甚至将这款产品也命名为Stories，与Snapchat完全相同。

测试中可能遇到的词汇和知识：

filter 滤波器；滤镜['fɪltə]

standalone 独立的电脑，单机['stændə,ləʊn]

mimicked 仿制品[mimikt]

scrawl 涂鸦；乱写[skrɔːl]

knock-on 连锁的

阅读马上开始，建议您计算一下阅读整篇文章所用的时间，对照下方的参考值就可以评估出您的英文阅读水平。

如果您读完全文用时为：那么，您的阅读速度相当于每分钟阅读的英文单词数

3分8秒母语为英语者的朗读速度 140

1分52秒母语为英语的中学生的阅读速度 250

1分3秒母语为英语的大学生的阅读速度 350

0分43秒母语为英语的速读高手 1000

Instagram redesign apes Snapchat’s style （432 words）

By Hannah Kuchler in San Francisco

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Instagram, the photo app known for its fashionable filters, has been redesigned to look more like rival Snapchat, in Facebook’s latest attempt to see off the threat from the $15bn start-up that now has 150m daily active users.

Facebook owns Instagram and the service has added stories that disappear after 24 hours, a native camera and creative tools to encourage users to draw on their photos, as it tries to keep users engaged with a more casual and less curated look.

After years of Facebook launching and retiring standalone apps such as Poke and Slingshot that mimicked key features of Snapchat, from disappearing photos to drawing tools, Instagram has taken on the challenge by creating Instagram Stories.

Unlike the main Instagram feed, where lovingly filtered photos exist forever, Stories disappear after 24 hours. Users are encouraged to use the camera within the app and scrawl across their pictures with digital markers, highlighters and emojis.

“With Instagram Stories, you don’t have to worry about over-posting. Instead, you can share as much as you want to throughout the day — with as much creativity as you want,” a spokesman said in a blog post.

Instagram, which has kept its main feed intact, acknowledged that Snapchat had provided the inspiration for its Stories feature. A spokesman said: “Stories are a new format that’s just starting to see broad adoption, and we’re excited to bring them to Instagram and help evolve them.” The redesign comes as Facebook tries to encourage users of its main big blue app to share more personal stories and pictures. The world’s largest social network has updated the algorithm for its main news feed to prioritise posts from friends and families rather than from pages such as those of professional publishers.

Instagram is still far bigger than Snapchat, having doubled its userbase over two years to 500m monthly active users. Some 300m people use the app every day, twice as many as use Snapchat daily. Instagram announced on Tuesday that it now also has half of its users using its direct messaging feature each month.

But analysts at Jefferies say the surging use of Snapchat could hit Instagram, affecting user engagement and having a knock-on impact on the growth of advertising revenue at the app. Advertisers could spend up to $150m less than expected as brands move budgets to Snapchat, the analysts warned.

“While our survey suggests Snapchat has not impacted Instagram engagement yet, we believe it has the most to lose given the similarities between the two apps (demographic, messaging focus, image and video sharing),” they said in a note.

请根据你所读到的文章内容，完成以下自测题目：

1. When will the stories disappear on Instagram with the new service?

A. 2 hours

B. 12 hours

C. 24 hours

D. 48 hours

2. What is the main feed of Instagram?

A. disappearing

B. advertising

C. filters

D. advertising

3. Which one is wrong for the Instagram Story?