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麦当劳菜单配料大变样

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2020年08月10日

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麦当劳菜单配料大变样

为重塑自己在消费者中的地位、注重健康及天然食品配方,麦当劳周一更新了多项食品的配料。备受喜爱的麦乐鸡除了被停止使用防腐剂,还将弃用鸡皮、红花油和柠檬酸。

测试中可能遇到的词汇和知识:

artificial preservatives 人造防腐剂

McNuggets 麦乐鸡,麦香鸡块

high-fructose 高果糖['frʌktəʊz]

syrup 糖浆,果汁['sɪrəp]

cage-free 无笼;散养

spur 鼓舞,刺激[spɜː]

mainstream 主流['meɪnstriːm]

ingredients 材料;佐料[ɪn'griːdɪənts]

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McDonald’s overhauls its menu ingredients (528words)

By Lindsay Whipp in Chicago

-----------------------------------------------------

McDonald’s has eliminated controversial ingredients in about half of its menu in a move that highlights how pressure from US consumers is driving changes to the country’s food culture.

The $100bn fast-food chain said on Monday it had removed artificial preservatives from its Chicken McNuggets, sausage patties, omelettes, bagel and biscuit breakfast sandwiches and its scrambled eggs.

It has swapped high-fructose corn syrup in its buns for sucrose and has met a pledge a year early to remove antibiotics important to human medicine from chickens it uses, amid concerns that these pose health risks. It is also working towards a goal of using only cage-free eggs by 2025, a move it said about 100 companies were following.

Consumer demands for healthier food options, fewer artificial ingredients and more transparency in the food chain were until a few years ago met mostly by smaller innovative companies, which had to rely on a limited supply chain. However, spurred on by pressure from social media, those demands have been pushed into the mainstream, forcing McDonald’s and its rivals to make significant changes to the food they offer, and having a knock-on effect on companies such as Tyson in their supply chain.

McDonald’s has faced criticism for not moving fast enough given that smaller rivals such as Chick-fil-A had already made similar moves, including banishing the use of all antibiotics in its chickens.

But the sheer size of McDonald’s, with its 14,200 US restaurants, means that when it starts making such changes it has a far bigger impact on supply chains. After it introduced apple slices as a side dish in 2004, the group was soon purchasing 10 per cent of the domestic harvest.

McDonald’s said that while some of these changes create higher costs, it would not be passing them on to the consumer. It said it was able to offset those costs through savings in its purchases of other food commodities and by using financial hedging tools.

As farmers scale up to meet demands of a company as large as McDonald’s, and other companies make similar changes, prices are also expected to come down. Mike Andres, president of McDonald’s USA, said the changes to its supply chain had posed challenges but he was pleased with the progress.

“If you look at the food industry today, any time that you’re dealing with this many different suppliers, certainly from the farmers’ perspective, it’s going to be challenging,” he said.

Marion Gross, senior vice-president of supply chain management, added that planning and collaboration with suppliers were vital so it could be sure the infrastructure was in place to scale up changes to its ingredients.

The moves come at a time when restaurant chains are facing slowing sales and fierce competition from each other and from supermarkets. The inflation gap between eating at home and outside is at its widest in a decade, said Mr Andres. This has produced stiff competition in the form of promotions across restaurants. Grocers from Kroger to Walmart have been beefing up their offerings of fresh and organic produce, and making their deli counters more exciting as they too seek to benefit from consumers’ shift to fresher ingredients.

请根据你所读到的文章内容,完成以下自测题目:

1. What was removed from McDonald’s Chicken McNuggets, sausage patties and omelettes?

A. artificial preservatives

B. margarine

C. margarine

D. industrial salt

2. When is the deadline for the goal of using only cage-free eggs?

A. 2017

B. 2020

C. 2025

D. not mentioned

3. Why has McDonald’s faced criticism as mentioned?

A. moving slowly

B. negative news

C. too big impact on supply chains

D. tax evasion

4. Who will pay the higher costs because of the changes as McDonald’s said?

A. government

B. McDonald’s

C. consumers

D. suppliers

[1] 答案 A. artificial preservatives

解释:麦当劳宣布在麦乐鸡和猪肉香肠饼、蛋卷式鸡蛋和炒蛋等早餐菜单中移除人工防腐剂。

[2] 答案 C. 2025

解释:麦当劳正努力争取在2025年以前实现全部使用散养鸡蛋。

[3] 答案 A. moving slowly

解释:作为全球最大的汉堡快餐连锁店,麦当劳此前因为对健康菜单行动不够迅速,不如竞争对手福来鸡(Chick-fil-A)而遭到外界批评。

[4] 答案 B. McDonald’s

解释:麦当劳表示虽然部分改变提高了产品成本,但它不会将成本提高转嫁给消费者。该公司表示自己能够通过节省食品采购费用,以及运用金融避险工具来抵消成本增加。


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