实用英语口语：电视广告

实用英语口语：电视广告 英文版

There are increasingly more advertisements in the TV programs nowadays. Most of them will be placed between many kinds of TV programs and as a result, the programs will be interrupted by the frequent advertisements, letting people feel that it is off and on. The ending songs of some TV series will have some advertisements to break in, too. And even some program preview would be covered, which makes the audiences really disappointed and unsatisfied.

As for this, the State Administration of Radio published a method to manage the radio and television advertising, which requires clearly that from now on, every program can’t have commercial advertisements for more than 12 minutes per hour, and every TV series can’t have more than one and a half minute each time. It also provides that the advertisement of radio and television should be arranged in a reasonable way. That is to say the commercial advertisement should be controlled in the quantity and be placed in a balance. The advertisement of radio and TV should not cut out the integrity of the program. What’s more, there should not be any advertisement besides the natural interval of the program. Every program can’t have commercial advertisements for more than 12 minutes per hour, in which the time for non-profit advertisement should not be less than 3% that of the commercial advertisements.

实用英语口语：电视广告 中文版

现在电视节目中出现的广告越来越多，这种商业广告多数插在各档节目中，所以节目被频繁的广告打断，给人断断续续的感觉。一些热播电视剧集的片尾曲部分也被插入广告，甚至经常连节目预告也一并覆盖，导致观众十分不满。

对此国家广电总局出台了广播电视广告播出管理办法，办法明确要求今后播出机构每套节目每小时商业广告播出时长不得超过12分钟，电视剧插播广告每次时长不得超过1分30秒。办法规定，广播电视广告播出应当合理编排。其中，商业广告应当控制总量、均衡配置，广播电视广告播出不得影响广播电视节目的完整性。除在节目自然段的间歇外，不得随意插播广告。播出机构每套节目每小时商业广告播出时长不得超过12分钟;每套节目每日公益广告播出时长不得少于商业广告时长的3%。