听好书学英语-经管类The Long Tail 01

<p>[ti:未知]<br /> [ar:]<br /> [al:]<br /> [by:]<br /> [00:02.58]知行英语<br /> [00:34.26]The Long Tail  长尾<br /> [00:37.96]书名解读<br /> [00:39.63]长尾<br /> [00:43.57]heavy tails  重尾<br /> [00:45.52]Pareto tails<br /> [00:56.15]Why the future of business is selling less of more.<br /> [01:15.55]内容概要<br /> [01:17.47]In THE LONG TAIL,<br /> [01:19.43]business journalist Chris Anderson examines the revolution<br /> [01:24.16]in the online world,<br /> [01:26.49]identifying key trends that affect the way people sell and shop.<br /> [01:33.15]THE LONG TAIL is an expansion<br /> [01:35.46]and a rethinking of Anderson's widely circulated<br /> [01:39.75]2004 Wired magazine article<br /> [01:43.52]in which he highlighted the importance of niche markets<br /> [01:47.90]in the new economy;<br /> [01:51.09]his ideas are grounded in economics, mathematics,<br /> [01:54.97]distribution curves, and marketing.<br /> [01:58.93]讲解<br /> [02:30.27]In THE LONG TAIL,<br /> [02:32.22]business journalist Chris Anderson examines the revolution<br /> [02:37.37]in the online world,<br /> [02:39.40]identifying key trends that affect the way people sell and shop.<br /> [02:55.35]THE LONG TAIL is an expansion<br /> [02:57.83]and a rethinking of Anderson's widely circulated<br /> [03:01.89]2004 Wired magazine article<br /> [03:15.84]in which he highlighted the importance of niche markets<br /> [03:19.81]in the new economy;<br /> [03:26.40]his ideas are grounded in economics, mathematics,<br /> [03:30.55]distribution curves, and marketing.<br /> [03:41.14]多学一点<br /> [03:42.72]highlight  强光，亮光<br /> [03:51.48]强调<br /> [03:52.88]His speech highlighted the need for educational reform.<br /> [04:14.40]Using graphs, Anderson illustrates the phrase "the long tail,"<br /> [04:19.77]which refers to products that,<br /> [04:22.39]in the old economy, did not sell in large quantities,<br /> [04:27.12]and thus did not merit space<br /> [04:29.63]on the very limited shelves of brick-and-mortar stores;<br /> [04:34.54]the blockbusters, or "hits,"<br /> [04:36.73]which made profits and were restocked,<br /> [04:39.97]fall into the "short head" of the graph.<br /> [04:45.03]讲解<br /> [05:07.80]Using graphs, Anderson illustrates the phrase "the long tail,"<br /> [05:16.43]which refers to products that,<br /> [05:18.77]in the old economy, did not sell in large quantities,<br /> [05:23.48]and thus did not merit space<br /> [05:25.81]on the very limited shelves of brick-and-mortar stores;<br /> [05:38.50]the blockbusters, or "hits,"<br /> [05:40.76]which made profits and were restocked,<br /> [05:44.23]fall into the "short head" of the graph.<br /> [05:58.28]多学一点<br /> [06:00.13]illustrate  图解，加插图<br /> [06:04.15]sports illustrated  《体育画报》<br /> [06:08.89]illustrate  说明，阐明<br /> [06:11.76]He illustrated his point by relating his own experiences.<br /> [06:19.06]blockbuster<br /> [06:25.48]hit<br /> [06:35.57]Titanic<br /> [06:37.72]Titanic is such a blockbuster<br /> [06:39.73]that almost everybody wants to see it.<br /> [06:47.01]Hollywood blockbuster  好莱坞大片<br /> [07:26.19]Anderson explains how and why,<br /> [07:29.29]using virtual inventories,<br /> [07:31.53]e-commerce sites can exploit the "long tail,"<br /> [07:35.78]by recognizing niches--small pockets of high interest<br /> [07:41.07]--since, as he says in his subtitle,<br /> [07:44.07]selling less of more things can be profitable.<br /> [07:48.35]Anderson shows this to be true by means of examples<br /> [07:53.56]drawn from the fast-evolving music and entertainment sectors.<br /> [08:00.61]讲解<br /> [08:34.82]Anderson explains how and why,<br /> [08:37.76]using virtual inventories,<br /> [08:40.08]e-commerce sites can exploit the "long tail,"<br /> [08:44.36]by recognizing niches--small pockets of high interest<br /> [09:01.30]--since, as he says in his subtitle,<br /> [09:04.73]selling less of more things can be profitable.<br /> [09:21.83]Anderson shows this to be true by means of examples<br /> [09:26.29]drawn from the fast-evolving music and entertainment sectors.<br /> [09:39.53]多学一点<br /> [09:41.32]e-commerce<br /> [09:48.56]cyber- / net- / web- / e- / virtual<br /> [09:54.99]e-commerce  电子商务<br /> [09:57.22]e-mail  电子邮件<br /> [09:58.78]cyberspace  网络空间<br /> [10:00.81]cyber-culture  网络文化<br /> [10:02.96]cyber-pet  电子宠物<br /> [10:05.04]net-head  网虫<br /> [10:06.82]web-page  网页<br /> [10:08.74]web-site  网站<br /> [10:10.31]web-master  网站维护者<br /> [10:12.85]virtual community  虚拟社区<br /> [10:15.57]virtual world  虚拟世界<br /> [10:19.19]by means of  以…的方式，通过<br /> [10:23.41]They succeeded by means of perseverance.<br /> [10:29.60]means  手段，方法<br /> [10:32.38]way<br /> [10:33.73]Money wasn't earned by honest means.<br /> [10:39.90]means<br /> [10:41.22]by all means<br /> [10:43.80]certainly<br /> [10:46.68]Can I sit here?<br /> [10:49.24]By all means.<br /> [10:51.71]by no means<br /> [10:54.90]She is by no means poor.<br /> [11:32.59]Essential to all of this<br /> [11:34.62]are more sophisticated search engines<br /> [11:37.53]--including Goggle--and "aggregators,"<br /> [11:40.88]companies that assemble and organize information about products<br /> [11:45.98]so that companies can sell further down the long tail.<br /> [11:50.67]Anderson also sees a trend toward the greater use of filters<br /> [11:55.04]and recommendations, including sites,<br /> [11:58.10]such as Daily Candy,<br /> [12:00.28]that do nothing but advise shoppers about what to buy.<br /> [12:07.53]讲解<br /> [12:41.06]Essential to all of this<br /> [12:43.07]are more sophisticated search engines<br /> [12:46.07]--including Goggle--and "aggregators,"<br /> [12:57.74]companies that assemble and organize information about products<br /> [13:02.76]so that companies can sell further down the long tail.<br /> [13:15.71]Anderson also sees a trend toward the greater use of filters<br /> [13:20.20]and recommendations,<br /> [13:31.34]including sites, such as Daily Candy,<br /> [13:34.84]that do nothing but advise shoppers about what to buy.<br /> [13:46.76]多学一点<br /> [13:48.74]do nothing but  只有，仅仅<br /> [13:52.47]He could do nothing but stand and wonder.<br /> [14:07.42]Anderson shows how enormous profits<br /> [14:10.09]are being made by companies such as eBay,<br /> [14:13.64]Netflix, Rhapsody, and others<br /> [14:16.81]whose virtual inventories offer a selection of products<br /> [14:20.78]many times greater than brick-and-mortar stores<br /> [14:24.46]--independent videos,<br /> [14:26.30]for example, versus Hollywood blockbusters.<br /> [14:30.15]In THE LONG TAIL,<br /> [14:31.66]it all comes down to "hits" and "niches."<br /> [14:36.56]讲解<br /> [14:57.48]Anderson shows how enormous profits<br /> [15:00.53]are being made by companies such as eBay,<br /> [15:03.72]Netflix, Rhapsody, and others<br /> [15:14.24]whose virtual inventories offer a selection of products<br /> [15:18.09]many times greater than brick-and-mortar stores<br /> [15:27.02]--independent videos,<br /> [15:28.67]for example, versus Hollywood blockbusters.<br /> [15:32.63]In THE LONG TAIL,<br /> [15:34.18]it all comes down to "hits" and "niches."<br /> [15:47.38]多学一点<br /> [15:49.42]come down to  归结为<br /> [15:51.91]It comes down to two choices now.<br /> [15:58.97]come down to earth<br /> [16:00.41]earth<br /> [16:06.13]You'd better come back to earth now<br /> [16:08.13]and finish your homework.<br /> [16:20.57]The Long Tail  长尾<br /> [16:22.45]In THE LONG TAIL,<br /> [16:24.63]business journalist Chris Anderson examines the revolution<br /> [16:29.29]in the online world,<br /> [16:31.50]identifying key trends that affect the way people sell and shop.<br /> [16:37.25]THE LONG TAIL is an expansion<br /> [16:40.45]and a rethinking of Anderson's widely circulated<br /> [16:44.90]2004 Wired magazine article<br /> [16:48.44]in which he highlighted the importance of niche markets<br /> [16:52.75]in the new economy;<br /> [16:55.46]his ideas are grounded in economics, mathematics,<br /> [16:59.93]distribution curves, and marketing.<br /> [17:03.98]Using graphs, Anderson illustrates the phrase "the long tail,"<br /> [17:09.31]which refers to products that,<br /> [17:11.73]in the old economy, did not sell in large quantities,<br /> [17:16.69]and thus did not merit space<br /> [17:19.33]on the very limited shelves of brick-and-mortar stores;<br /> [17:24.00]the blockbusters, or "hits,"<br /> [17:26.31]which made profits and were restocked,<br /> [17:29.65]fall into the "short head" of the graph.<br /> [17:34.79]Anderson explains how and why,<br /> [17:37.94]using virtual inventories,<br /> [17:40.15]e-commerce sites can exploit the "long tail,"<br /> [17:44.47]by recognizing niches--small pockets of high interest<br /> [17:49.44]--since, as he says in his subtitle,<br /> [17:52.59]selling less of more things can be profitable.<br /> [17:56.90]Anderson shows this to be true by means of examples<br /> [18:02.40]drawn from the fast-evolving music and entertainment sectors.<br /> [18:08.58]Essential to all of this<br /> [18:10.42]are more sophisticated search engines<br /> [18:13.38]--including Goggle--and "aggregators,"<br /> [18:16.89]companies that assemble and organize information about products<br /> [18:21.88]so that companies can sell further down the long tail.<br /> [18:26.48]Anderson also sees a trend toward the greater use of filters<br /> [18:30.94]and recommendations, including sites,<br /> [18:33.95]such as Daily Candy,<br /> [18:36.09]that do nothing but advise shoppers about what to buy.<br /> [18:41.00]Anderson shows how enormous profits<br /> [18:44.48]are being made by companies such as eBay,<br /> [18:47.96]Netflix, Rhapsody, and others<br /> [18:51.28]whose virtual inventories offer a selection of products<br /> [18:55.16]many times greater than brick-and-mortar stores<br /> [18:58.86]--independent videos,<br /> [19:00.64]for example, versus Hollywood blockbusters.<br /> [19:04.10]In THE LONG TAIL,<br /> [19:06.07]it all comes down to "hits" and "niches."<br /> [19:38.82]知行提示</p>

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