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留学文书写作范例-广告学(个人陈述)

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    After the transfer, he was quick in catching up with his fellow students in academic learning, and soon revealed his strength in the study of advertisement and the professors all praised him highly. In the fall semester in 2000, I attended the (------) planned and organized by him, the activity further indicated his extraordinary organizing ability and I witnessed the growth and progress he made in his specialty studies. The article he published in (------) University really surprised me for his clear and penetrating analysis of the advertising administrative situation in China, it is rare for an undergraduate student to have such profound understandings. I still remember that during the award giving ceremony for the 3rd Broadcast Public Welfare Advertising Competition, I felt a strong sense of pride for my decision in accepting him into our department when he took the medal and prize from my hands.

    I originally thought to let him stay in our department and continue to study advertisement for a master degree, but anyway I respect his choice to go to the United States and study advertisement in your country, I stand on his side in realizing his lifelong plans. I hope that your university to offer this excellent student an opportunity to continue his quest for knowledge and fulfill his dreams.

    Yours Sincerely


    本篇P.S.除了拥有一篇优秀的P.S.所应拥有的所有要素外,其最成功之处就在于开头的"创意"和结尾处的"呼应"。该生申请的是广告学专业。众所周知,广告人的价值就在于创意。然则,嘉文博译?所要追求的效果并非只是突出其客户专业上的素质,而是将其专业素质与其人生追求融为一体。第一段既要"标新立异",又要借机"明志"。请看译文:

    “在英语所有26个字母中,我最喜欢大写的D,因为在我的眼中,D是26个字母中最简单但最优美的字母,它笔划极少,只有两笔,但一条直线、一条曲线勾勒出完全不同的两种轨迹。这仿佛时刻在昭示作为广告人的心路历程:从一点到另一点,可以走过的路线可以有无数条,但归根结底是两种,一条直线,一条曲线。大众会选择直线单刀直入,而广告人应该择取曲线,曲折的轨迹也许会开阔眼界、丰富人生阅历、锤炼与人良好有效的沟通和交流能力。我相信走的路越长,人生阅历便愈丰富,就越能从生活的平凡事物中挖掘出新意。”

    本篇P.S.的结尾是我深夜十一点在高速公路上驱车回家的路上构思的。这一构思当时令我十分兴奋。到家后迅速打笔记本电脑,写下了以下这段文字(译文):

    “现在,我既已为自己勾勒出了我的行动方向,我便行将踏上我的人生征程,从人生的这端迈向另一端。还是让我回到我关于D字母的那个隐喻吧。我已决定放弃那不费吹灰之力的直线而选择那优美的曲线。因为我相信,沿着这条曲线,无论有怎样的坎坷曲折,它终将将我引向我已设定的理想。这其中所固的深刻真谛早就被诗人Robert Frost在其The Road Not Taken一诗中赋予了最富诗意的表述:‘两条蹊径在林中分忿延伸,而我--/我则选择了不常有人行走的那条/ 而正是这一点产生了全然不同之结果。’”

    显而易见,此结尾又是一箭双雕,甚至是一箭三雕的。一是呼应,二是通过引用美国读者最喜爱的本国诗人的诗句来间接反映出P.S.主人公的人文修养及对美国文学乃至文化的涉猎,体现其作为未来广告专业人士的综合素质。


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