2011年高考英语全国统一考试(全国1卷)真题及答案

B
The word advertising refers to any kind of public announcement that brings products and
Services to the attention 0f people．Throughout history , advertising has been all effective way to
promote(促进)the trading and selling of goods．In the Middle Ages，merchants ants employed “town criers” to read public messages aloud to promote their goods．When printing was invented in the fifteenth century , pages of advertisements(ads)could be printed easily and were either hung in
public places  or put in books．
By the end of the seventeenth century , when newspapers were beginning to be read by more
People , printed materials became all important way to promote products and services．The London Gazette was the first newspaper to set aside a place just for advertising .This was SO successful
 that by the end of the century several companies started businesses for the purpose of making
 newspaper ads for merchants．
  Advertising spread quickly throughout the eighteenth century．Ad writers were starting to Pay
more attention to the design of the ad text．Everything，from clothes to drinks，was promoted with
clever methods such as repetition of the firm’s name or product ,words organized in eye-Catching
patterns，the use of pretty pictures and expressions easy to remember．
 Near the end of the nineteenth century ,companies that were devoted to the production of ads
Came to be known as“advertising agencies(广告商)．”The agencies developed new ways to get
 people to think of themselves as members of a group．Throughout the twentieth century,
advertising agencies promoted consumerism(消费主义)as a way of life，spreading the belief that
 people could be happy only if they bought the“righ”products.
   
    60．What was advertising like in the Middle Ages?
      A．Merchants were employed to promote products．
      B．Ad messages were shouted out in public places．
      C．Product information was included in books．
      D．Ad signs were put up in towns．
    61．What does the word ”This” in Paragraph 2 refer to?
         A．Advertising in newspapers．
        B．Including pictures in ads．
        C．Selling goods in markets．
        D．Working with ad agencies．
  
62．The l8th century advertising was special in its______．
  A.growing spending     B．printing materials
  C．advertising companies D．attractive designs
63 Which of the following might be the best title for the text?
  A．1flle Story of Advertising
  B．ne Value of Advertising Designs
  C．The Role of Newspaper Advertising
  D．1]be Development of Printing for Advertising