医院在令人愉快的广告中告诉人们急救和急诊的区别

医院在令人愉快的广告中告诉人们急救和急诊的区别

Urgent care – or emergency care? Both of them sound super serious if you ask me, so it’s definitely going to be in your interest to get to the right place for help, as soon as possible.

急救还是急诊?如果你问我的话，这两个问题听起来都非常严肃，所以尽快到正确的地方寻求帮助绝对符合你的利益。

A Florida-based healthcare service knows this and has provided convenient and amusing roadside billboards for people’s information, and so their emergency rooms don’t get clogged up with people seeking treatment for bee stings.

佛罗里达州的一家医疗服务机构知道这一点，并为人们提供了方便和有趣的路边广告牌，让他们获得信息，这样他们的急诊室就不会被寻求治疗蜜蜂叮咬的人堵塞。

BayCare describes itself as a “leading not-for-profit health care system that connects individuals and families to a wide range of services at 15 hospitals and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions.”

BayCare将自己描述为“领先的非营利性医疗保健系统，将个人和家庭与遍布坦帕湾和佛罗里达中部地区的15家医院以及数百家其他便利场所的广泛服务联系起来。”

So BayCare got together with New York-based creative communications company DeVito/Verdi to try to solve the problem. “BayCare needed to raise the profile of both its Emergency Care services and its Urgent Care services,” DeVito/Verdi writes.

因此，BayCare与总部位于纽约的创意传播公司DeVito/Verdi合作，试图阐明两者的区别。“BayCare需要提高其紧急护理服务和紧急护理服务的知名度，”DeVito/Verdi写道。

“However, consumers were getting the two confused, so we created a campaign that would both differentiate the services and raise their profile.”

“然而，消费者对这两种服务感到困惑，因此我们发起了一项活动，既能让这些服务与众不同，又能提升它们的知名度。”

With some simple graphics and a touch of humor, they have succeeded in doing just that! The signs have gotten a really positive reaction and people are talking about them, which is, of course, the whole point.

通过一些简单的图形和一点幽默，他们成功地做到了这一点!这些迹象得到了非常积极的反应，人们也在谈论它们，当然，这就是问题的关键。

“Urgent care is the perfect option for more minor illness and injury.”

“对于更轻微的疾病和伤害，急救是最好的选择。”

“You will typically receive care quicker and at a lower cost than at an ER.”

“与急诊室相比，你通常会更快得到治疗，而且花费更少。”

Image credits: TheRussMartinShow