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达美乐披萨宣布在意大利大规模扩张,但意大利人并不高兴

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2020年01月15日

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Domino’s Pizza announces massive expansion in Italy — and Italians are not happy

达美乐披萨宣布在意大利大规模扩张,但意大利人并不高兴

Domino’s Pizza is reportedly planning a major expansion in Italy, with intentions to open 880 locations in the European nation by 2030. Some social media commenters, however, are skeptical of the chain’s rapid growth in the “home of real pizza.”

据报道,达美乐披萨计划在意大利大举扩张,计划到2030年在这个欧洲国家开设880家分店。然而,一些社交媒体评论者对这家连锁店在“真正的披萨之家”的快速增长表示怀疑。

Last week, Alessandro Lazzaroni, CEO of Domino’s in Italy, revealed that that pizza chain plans to open at least 880 new restaurants throughout northern and central Italy over the next decade, The Local reports, with the southernmost new location being near Rome.

据意大利当地媒体报道,达美乐披萨(Domino 's)意大利分公司首席执行官亚历山德罗•拉扎罗尼(Alessandro Lazzaroni)上周透露,这家披萨连锁店计划在未来十年在意大利北部和中部地区新开至少880家餐厅,最南端的新店位于罗马附近。

达美乐披萨宣布在意大利大规模扩张,但意大利人并不高兴

Domino’s current plans for the Italian expansion have been allegedly mapped around proximity to their dough-producing factory in Buccinasco, near Milan and also inspired by the sentiments that the southern region would be a “more difficult market” to tap into.

据称,达美乐披萨目前的意大利扩张计划,是在邻近米兰附近的布奇纳斯科(Buccinasco)的面团生产厂附近制定的,同时也受到了南部地区将成为一个“更难以进入的市场”这种情绪的鼓舞。

Domino’s first new location in the country is slated to open in Milan this year, per the Local. The eatery’s latest outposts are poised to join the chain’s 28 other shops in Italy, among Domino’s 16,000 locations in 85 other nations.

据《the Local》报道,达美乐在意大利的第一家新店将于今年在米兰开业。达美乐在其他85个国家有16000家分店,这家新开的分店将加入达美乐在意大利的其他28家分店。

Much like the fanfare – and fallout – surrounding the opening of the first Italian Starbucks in 2018, some Twitter users are quite skeptical of the pizza chain’s plan.

就像2018年意大利第一家星巴克开张时一样,一些推特用户对这家披萨连锁店的计划表示怀疑。

Another commenter grumbled the news “truly marked the end of civilization” while another joked that all of the pizza chain’s Italian shops would surely be closed by 2021.

另一位评论者抱怨道,这条消息“真的标志着文明的终结”,还有人开玩笑说,这家披萨连锁店的所有意大利店肯定会在2021年之前关闭。

When reached for comment on Monday, a spokesperson for Domino’s Pizza shared the following statement:

周一,达美乐披萨的发言人发表了以下声明:

“Domino’s is loved in countries all around the world, from Japan to Italy to Brazil and we’re proud of the growth potential that our master franchisee in Italy is anticipating,” the representative told Fox News.

“从日本到意大利再到巴西,达美乐在世界各国都很受欢迎,我们为我们在意大利的主特许经营商所期待的增长潜力感到自豪。”


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