讨论搭档公司的公众形象-BEC商务英语初级课堂笔记 Unit 4B (3)

Speaking; Work in pairs. What is the public image of your partner’s company and its products? Does your partner share the same view of the company?

结合练习，你搭档的公司有什么公众形象?提供什么产品，服务，你的搭档是否与其公司的看法一致?

参考词汇和表达

do whatever it appropriate to promote its image.

竭尽全力来宣传公司的形象

create the image that attracts and retains clients.

树立能够吸引并保住客户的形象

components of a overall image include advertising, marketing communications ,publicity, company locations, prices and product positioning, etc.

公司整体形象各组成要素包括广告，营销系统，宣传活动，公司所处地段，产品价格，产品定位，等等。

Distribute flies, pass out brochures or issue press releases will also help to create a company image.

散发小广告传单，分发宣传手册或者发布新闻稿件都有助于建立公司形象。

Its marketing strategy help to shape company images.

营销策略有助于树立公司形象。

Customer service policies also impacts company image

顾客服务政策也影响到公司形象。

Enhance their current image

改变他们目前的形象

Easy to do business with

容易合作做生意

Adjust to the needs of the customers

适应顾客的需要

Organising a PR event?

组织公共活动?