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商业周刊封面选读:Selling The Promise Of Youth

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  封面文章:出售年轻的允诺

  文章导读:随着美国婴儿潮时期出生的人,逐渐的步入老龄期,嗅到商机的生物医药公司生产出种类繁多的荷尔蒙类和补充类的生产抗衰老药物。这其中的一些药品是有使用风险的,它们的效果也尚未得到证明。文章记述了那些正在体验抗衰老药物的人们的实际的生活,也希望读者能够通过阅读了解到目前关于抗衰老药物实际效果的情况。

  Cover Story: Selling The Promise Of Youth

  As Dr. Ron Rothenberg bursts through the door of his anti-aging institute in Southern California, a cell phone pressed to his ear, his nurse warns him of the busy day ahead. There will be four-hour consultations with each of three prospective patients, she says. They're all coming to hear the 60-year-old Rothenberg's pitch about how his tailored regimens of diet, exercise, and hormones will make them feel younger and live longer.

  In between the meet-and-greets, Rothenberg catches up with patient Dr. Howard Benedict, a retired dentist. The two men met in 1999 and became friends while surfing at Cabo San Lucas, Mexico. Rothenberg put Benedict on a $10,000-a-year regimen of 30 vitamins and supplements, plus testosterone gel and injections of human growth hormone. Benedict says his arthritis pain has eased so much that he rides his bike and surfs for hours at a stretch, after sucking down a huge protein smoothie he learned to make from Rothenberg's in-house nutritionist. "Those other guys my age, they're only out there surfing for a half-hour," says Benedict, 61. As a sly smile creeps across his face, he adds: "I feel like I'm 20 years old with my wife. It's just amazing."


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