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商务英语BEC高级阅读题精讲(15)

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  0 Lack of self-confidence will put you at a disadvantage in a negotiation .

  0 A B C D E

  1. This company has been involved in diversifying its business activities.

  2. Although this company is doing well, it has a number of internal difficulties to deal with

  3. This company has reduced the profits it makes on individual items

  4. One statistic is a less accurate guide to this company’s performance than another

  5. The conditions which have helped this company are likely to be less favourable in the future

  6. This company’s share price has been extremely volatile over the last twelve months

  7. This company is likely to be the subject of a takeover bid in the near future

  8. This company’s performance exemplifies a widely held belief

  A  Chemical Company

  Masterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75

  B  Hotel Group

  During the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.

  C  High-tech Company

  This time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.

  D  Building Company

  Renton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.

  E  Pottery Manufacturer

  Milton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.

  参考答案:

  1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C

  这种类型的题不过是一个句子换一种说法,关键是看对每一段话的理解。我们看一下1到8在说什么,然后到A到E中寻找答案。

  1.该公司正在对其商业活动进行多样化。

  2.尽管该公司业绩不错,内部也有一些困难需要处理。

  3.该公司单个产品收益减少

  4.一项统计数据对该公司的表现不像另外一个那样有准确的指导作用。

  5.曾经帮助过该公司的环境在将来可能就不那么好了。

  6.该公司的股票价格在过去的一年里变化很大。

  7.该公司未来很可能会被收购。

  8.该公司的表现让人很有信心

  那么,再读一下A到E表达的什么意思,很容易对号入座。


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