商务英语BEC高级课文辅导(二)

　　Para. 6

　　form the basis of

　　monthly review

　　review [countable] a report on a series of events or a period of time, that mentions the most important parts 回顾报告

　　review of

　　a review of the year

　　measure somebody/something against somebody/something phrasal verb

　　to judge someone or something by comparing them with another person or thing 通过对比评价某人/某物

　　Measured against our budget last year, $2.7 million seems small. 与我们去年的预算相比，今年270万美元的预算就显得数额太少了。

　　target n.目标 (同义词：objective, goal和aim)

　　*set the target 制定目标

　　③Using the information in the article, complete sentences.

　　1. D

　　2. C

　　3. B

　　4. F

　　enthusiastic adjective

　　feeling or showing a lot of interest and excitement about something热心的;热情洋溢的

　　enthusiastic about (doing) something

　　All the staff are enthusiastic about the project.

　　(enthusiasm n. 热心，热爱)

　　*set up training courses

　　contribute verb

　　1 [intransitive and transitive] to give money, help, ideas etc to something that a lot of other people are also involved in 捐助，捐献

　　contribute to/towards

　　contribute something to/towards something

　　The volunteers contribute their own time to the project. 志愿人员奉献自己的时间致力于这项工作。

　　2 [intransitive]to help to make something happen 导致

　　Stress is a contributing factor in many illnesses. 压力是许多疾病致病因素。

　　contribute to

　　Alcohol contributes to 100,000 deaths a year in the US. 酒精饮品每年在美国会导致10万人死亡。

　　contribute substantially/significantly/greatly etc to something

　　3 [intransitive and transitive] to write articles, stories, poems etc for a newspaper or magazine 撰写

　　*employ = bring in

　　④ Matching.

　　wait for decisions

　　take on responsibility

　　bring in a consultant

　　work on managerial skills

　　come up with ideas

　　put on discos

　　II. Arranging a course

　　①Reading a fax.

　　cosmetics n.化妆品 [plural]

　　creams, powders etc that you use on your face and body in order to look more attractive

　　cosmetic adjective

　　1 dealing with the outside appearance rather than the important part of something

　　We're making a few cosmetic changes to the house before we sell it.

　　2 intended to make your hair, skin, body etc look more attractive 美容的

　　the cosmetic industry 美容行业

　　cosmetic products 美容产品

　　Inc. 股份有限公司 (Incorporated)

　　*Co. = company

　　*Ltd. = limited

　　*Corp. = corporation n. 公司, 企业, <美>有限公司,

　　*plc. = public limited company 上市公司

　　product launch 产品投放市场

　　profile noun [countable]

　　▶HEAD◀

　　a side view of someone's head 侧面像

　　Dani has a lovely profile. 丹尼从侧面看真漂亮。

　　▶DESCRIPTION◀

　　a short description that gives important details about a person, a group of people, or a place简介;个性及生平的简要描述

　　a job profile 工作简介

　　3 high profile：something that is high profile is noticed by many people or gets a lot of attention 高知名度

　　The star has a high profile in Britain. 这位明星在英国拥有很高的知名度。

　　4 keep a low profile

　　to behave quietly and avoid doing things that will make people notice you 保持低调

　　5 raise somebody's profile 提升知名度

　　if a person or an organization raises its profile, it gets more attention from the public

　　an advertising campaign designed to raise the bank's profile 一个旨在提高银行知名度的广告

　　commence verb [intransitive and transitive] formal

　　to begin or to start something 开始，着手

　　Work will commence on the new building immediately. 新楼的开工将马上进行。

　　commence with

　　The course commences with a one week introduction to Art Theory. 这门课一开始时会有为期一周的艺术理论入门课。

　　commence doing something

　　The planes commenced bombing at midnight. 飞机在子夜24点时开始攻击。

　　a survival course拓展课程

　　an assault course 体能训练课程

　　assault course noun [countable] British English

　　an area of land with special equipment to climb, jump over, run through etc that is used for developing physical strength, especially by soldiers

　　alternatively

　　seminar noun [countable] 研讨课

　　1 a class at a university or college for a small group of students and a teacher to study or discuss a particular subject

　　a Shakespeare seminar

　　2 a class on a particular subject, usually given as a form of training

　　Publishers and writers from 13 countries attended the seminar.

　　workshop noun [countable]

　　1 a room or building where tools and machines are used for making or repairing things 车间

　　2 a meeting at which people try to improve their skills by discussing their experiences and doing practical exercises 研讨课

　　writers'/drama/music etc workshop

　　They held a number of workshops and seminars.

　　be of use (be of great use, be of great significance, be of great importance)

　　make better use of

　　attach vt. (=enclose) [transitive] to connect a document or file to an email so that you can send them together 粘贴

　　asap = as soon as possible

　　②Speaking------Making arrangements.

　　③Advertisement reading.

　　1.Executive Adventures Ltd

　　outdoor events

　　increase(raise) awareness of

　　complementary adjective互补的;互相补足的

　　1 complementary things go well together, although they are usually different

　　The computer and the human mind have different but complementary abilities.

　　overcome storms and crises (sing. crisis)

　　2.Team Management

　　expert 专家

　　expertise noun [uncountable] 专长

　　special skills or knowledge in a particular subject, that you learn by experience or training

　　technical/financial/medical etc expertise

　　What he's bringing to the company is financial expertise. 他带给公司的是金融方面的专长。

　　demonstrate

　　dynamic noun

　　dynamics

　　a) [plural] the way in which things or people behave, react, and affect each other影响力

　　the dynamics of the family 家庭的影响力

　　He did research on group dynamics and leadership styles. 他从事团队影响力以及领导风格的研究。

　　b) [uncountable] the science relating to the movement of objects and the forces involved in movement 动力学

　　specialize verb [intransitive] to limit all or most of your study, business etc to a particular subject or activity 专长于

　　specialize in

　　Simmons specialized in contract law. …擅长合同法。

　　3.Melville

　　unique

　　in-company seminars

　　in-flight catering

　　in-house training

　　in-service training

　　board game n. 用棋盘玩的游戏

　　an indoor game played on a specially designed board made of thick card or wood (Chinese checkers中国跳棋)

　　simulate verb [transitive] 伪装，假装;模仿，模拟 to make or produce something that is not real but has the appearance or feeling of being real

　　a machine that simulates conditions in space 一台模仿太空条件的机器

　　Interviews can be simulated in the classroom. 面试可以在教室中进行模拟训练。

　　focus on

　　mania noun [uncountable and countable]

　　1 a strong desire for something or interest in something, especially one that affects a lot of people at the same time 强烈的愿望，狂热

　　ￚ同义词 craze

　　mania for

　　religious/football/disco etc mania

　　Keep-fit mania has hit some of the girls in the office. 健身热潮已经席卷了办公室中很多女孩。

　　2 medical a serious mental illness 狂躁症

　　III. Vocabulary Consolidation on Unit 1a (page 163)

　　IV. 便函写作

　　一、什么是便函

　　简单地说，便函就是指在同一家机构内从一个人或一个部门传递到另一个

　　人或部门的书面信息，内容是要在当天或近期内所要办理的事情。

　　二、便函写作的格式

　　便函通常包含以下几个部分：

　　1. 公司名称;

　　2. 公司的电话号码或传真号码;

　　3. 收函人姓名(和职位)To:

　　4. 留言人姓名(和职位)From:

　　5. 留言日期Date:

　　6. 便函主题Subject(Re):

　　7. 正文

　　下面我们选择两则便函为例，结合我们刚刚讲到的有关便函的知识，给大家做一个具体的讲解。

　　例一：

　　Ace Electronics

　　Tel/Fax: 0525 228910

　　22/7/99

　　To: M. Jones

　　From: J. Banks

　　I need to hire a car for the day to get me to the exhibition on 14th of next month. Can you book one? You can use my credit card. I don't think it matters what kind of car it is, but I don't want to pay more than $45.

　　例二：

　　MEMO

　　To:

　　From:

　　Re: Your enquiry of the 20th October

　　… … … …

　　II. 便函写作应试技巧

　　一、题目要求

　　在考试时，题目中会给你一个特定的情景，同时会告诉给你要完成三项写作任务;题目中会有清楚的字数限制，即40-50字，超出或少于这个字数限制都会影响你的成绩。

　　二、便函写作的要求

　　简洁：不用写许多空洞的客套话。内容要直截了当，开门见山。

　　完整：在用词和造句时要用完整句，不能因为这是一种非正式文体的写作就可以用缩略句，这些做法都是错误的。

　　实用：写出一条便函、便条、电子短信或留言，一定要有实用性。要少用空泛、含混的概念，而用具体、明确的词汇和句子。交代给对方做的事情或通知对方的内容一定要让对方能够易于操作，准确无误地完成。

　　以上三点说起来容易，做起来难。下面我们就来演练一下。

　　请看下面题目：

　　You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.

　　Write a memo of 40-50 words to your secretary.

　　telling her who you are going to see and when

　　asking her to book flight tickets and accommodation

　　telling her what work you would like her to do in your absence.

　　题目分析

　　Overall effect: The secretary would know where the Head of Research was going and when, and would understand she was required to book flights and accommodation, and what work she should do tomorrow.

　　参考答案：

　　参考答案一

　　To: Alice Hu, Personal Secretary

　　From: David Guan, Head of Research

　　Date: 1 May 2001

　　Subject*: Urgent trip to subsidiary company

　　I have to make an urgent trip tomorrow, 2nd May 2001, to visit Pireer Blanco. Please book flight tickets and accommodation. In my absence, I would like you to handle all matters that do not need my personal decisions. Please inform all relevant colleagues.

　　*subject=Re

　　参考答案二

　　To: Alice Hu, Personal Secretary

　　From: David Guan, Head of Research

　　Date: 1 May 2001

　　Subject: Urgent trip to French subsidiary

　　I’ll visit Pierre Blanco in Paris on 2 May 2001 in the afternoon. Please book me return flight tickets and accommodation at Hilton Hotel for my three-day visit. In my absence, you should schedule and then fax me the arrangements for next week.

　　V. Oral Practice

　　Training Opportunities

　　l How important is it to you to be offered opportunities for training in a job?

　　参考答案：

　　It’s very important because ongoing training can guarantee that employees have necessary skills to meet the requirements of the job.

　　l What do you think makes a training course effective?

　　参考答案：

　　First, a qualified and experienced teacher can make the course effective. A further factor is to satisfy staff needs.

　　(location, materials, audio-visual aids)

　　l How do you think employees should be selected to attend training courses?

　　参考答案：

　　All new staff should receive orientation programme to facilitate their job. For ongoing training, HR Department can carry out opinion surveys among staff to include as many staff as possible.

　　l Do you think employees should contribute towards the cost of training?

　　(Should employees pay some of the cost of their training?)

　　参考答案：

　　I don’t believe so. Many big name companies now make full use of training as motivation. This will help retain staff and enhance staff loyalty to the company. So I reckon that companies not employees should contribute towards the cost.

　　Teamwork

　　l Do you prefer working on your own or as a member of a team?

　　参考答案：

　　I prefer to work in a team. Teamwork means that team members can swap ideas and offer help.

　　l Which do you think are more effective, small teams or larger teams?

　　参考答案：

　　I think small teams are very effective. Small teams can ensure better communication and fighting spirits.

　　l Do you think teams always need to have a leader?

　　参考答案：

　　Yes, I believe so. A team leader can allocate roles, chair regular meetings and set targets for the team.

　　l Do you think it is important for a team to have regular meetings?

　　参考答案：

　　Definitely. At regular meetings, team members can swap ideas and ensure the flow of information.

　　Homework

　　1. Oral practice:

　　Advantages and disadvantages of each form of communication

　　(faxes, letters, e-mails, phone calls, memos, notes)

　　2. Self-study exercise 1 on page 15. You can check your answers against the key at the back of the book.

　　3.

　　You are taking your annual holiday at the beginning of July and you will be out of the office for three weeks.

　　Write a memo of 40 –50 words to your secretary, telling him/her:

　　·when you are going on holiday and for how long;

　　·what should happen to your mail;

　　·what he/she should do in case of an emergency.