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  《时代经典商业英语词汇》:TIME《时代杂志》上典雅的用词、优美的文章一向广受各界推崇,被誉为了解西方文化的宝典。其用词极为精练、简洁,如果您希望能充分享受阅读TIME的乐趣,首要的工作就是认识TIME的常用词汇。

  bar code

  商品条码

  If President George Bush was amazed by the bar code scanners he saw last month at the National Grocers Association convention in Orlando,

  假如布什总统上个月在奥兰多的全国超市协会年会中,曾为条码扫描机大惊小怪的话,

  he would be truly astounded by some of the technology found in state-of-the-art supermarkets like the Food Emporium.

  那他到了像Food Emporium这种科技已臻化境的超市,才真的会大吃一惊了。

  Each ScanFone unit,which can funciton as a regular telephone,

  每一具ScanFone都可当普通电话使用,

  features a magnetic-stripe credit card reader and a light pen to scan bar codes.

  但它还有两项特色:可读磁条式信用卡的读卡机与扫描条码的光笔。

  blockbuster

  大轰动

  But without the limitless pots of cash that the now shrunken junk-bond market once provided,

  但是已经萎缩的垃圾债券市场,不能再像以前一样无限制地提供现金,

  the investment bankers can on longer arrange the sort of blockbuster buyouts that produced breathtaking profits for Wall Street in the past decade.

  投资银行也无法再像过去十年一样,安排轰动武林的收购行动,然后替华尔街赚进令人目瞪口呆的利润。

  A film out of nowhere,with a nobody star,can send people out happy-and make the producers of Home Alone rich.

  一部用了无名小卒主演的默默无闻电影,可以让观众心满意足地走出电影院,也让《小鬼当家》的制作人发了大财。

  Conversely,a blockbuster wannabe like Redford's Havana grossed less in the U.S.than,say,the Italian import Cinema Paradise.

  相反的,罗伯特•雷德福理应轰动的电影《哈瓦那》,在美国的票房还比不上来自意大利的《天堂影院》。

  business cycle

  景气循环

  "Reagan was a goner,right?"says a Clinton adviser."But then the business cycle took an upturn,and he won big a year later,

  克林顿的一个顾问说:“里根已经完了,对不对?可是景气循环回升,于是他第二又大败竞选对手。

  Reagan's ups and downs remind us to take the long view,

  里根的起伏提醒我们要看长远。

  Bill Clinton won't be dead until he's laid out with his sax."

  在克林顿萨克斯风吹到昏倒以前,他还死不了。”

  A recession is a standard contraction of the business cycle.

  不景气是景气循环中标准的萎缩过程。

  Things heat up;the Fed throttles back to restrain inflation.A depression,by contrast,has to do with debt.

  因为经济过热,联邦储备银行董事会就会踩刹车以避免通货膨胀。相对的,萧条是跟债务有关。

  cartel

  卡特尔

  Bootlegged stones from Angola and Russia are cutting out the De Beers cartel

  自安哥拉与俄罗斯走私出来的钻石对De Beers钻石卡特尔损伤极大,

  and threatening to subvert the value of the most precious of gems.

  也对这种最珍贵的宝石的价位造成威胁。

  cash cow

  摇钱树

  That would place the pension burden mainly on ACF Industries,

  这会将挪用退休基金的压力,加诸ACF工业。

  the Missouri-based railcar leasing company that Icahn uses as his cash cow to fund outside investment activities.

  这家密苏里州的轨道车辆租凭公司是Icahn的摇钱树,专门用来资助他其他的投资事业。

  These,and a great gut for pop culture,served him well as chairman of Paramount Picutres from 1974 to '84 when it produced goldencalf movies

  这些以及他对大众文化精准的直觉,使得他在派拉蒙的1974至1984十年任内创造了轰动的电影

  (Grease,Flashdance)and cash cow TV series.(TAXI,Cheers).

  《油脂》、《闪舞》以及捞进大把银子的电视剧《出租车》、《欢乐酒店》。

  cashless society

  无现金社会

  Says Keith Kendrick,senior vice president of marketing for Master Card:

  万事达卡资深行销副总裁Keith Kendrick说:

  "Though people have talked for a long time about the cashless society,

  “虽然我们已经高谈无现金社会很久了,

  we are by no means all the way there."

  但是我们离那个地步还很远呢!”

  |||

  Since the early 1960s,when assorted gurus proclaimed the imminent arrival of the Information Age,

  1960年代前期,各行各业的领导人物宣称资讯时代既然到来,

  businesses and consumers have been eagerly awaiting its coming-

  所以企业与消费者都在热切期待着,

  and with it,the "paperless" office and the "cashless society."

  同时也寄望着“无纸张”办公室与“无现金社会”的降临。

  CBT

  芝加哥交易所

  Four years and $70 million in the making,

  花了四年的时间与7000万美元的经费,

  the Globex system is a bid by the Chicago Mercantile Exchange and the Chicago Board of Trade

  Globex系统的建立是芝加哥商品交易所与芝加哥交易所的希望所寄:

  to keep from losing yet another homegrown industry:futures trading.

  保住在美国发展出来的期货交易市场。

  Clear explanations of how dishoest brokers and floor traders operate should add to the damage-control problems at the Chicago Board of Trade and the Chicago Exchange.

  芝加哥交易所与芝加哥商品交易所应该在损失防治的诸多问题中,加上一条清楚解释不肖经纪商与营业员如何运作的问题。

  chain store

  连锁店

  Wal-Mart,the discount chain store,created more jobs in the first 30 months of the recovery than any other company in the country,

  平价连锁商店Wal-Mart在景气复苏开始的前30个月中创造了全国最多的工作机会,

  but they generally pay only about $5 to $9 an hour.

  但是这些工作的时薪只有大约5至9美元。

  In partnership with Cablevision Systems Corp.,

  与Cablevision Systems Corp.联手后,

  the department chain store hopes,rather optimistically,to reach 20 million subscribers 24 hours a day,seven days a week.

  这家百货连锁店蛮乐观地希望达到一天24小时,一星期7天的播出时间,会有2千万订户来收看。

  cut-throat competition

  割喉式竞争

  But Bernard Attali,chairman of the board of Air France,

  但是法航董事长Bernard Attali警告说,

  warned that the "suicidal" consequences of cut-throat competition will be massive layoffs and fewer flights to small cities.

  这种割喉式竞争造成的“自杀式”后果就是大规模裁员以及对小城市减少航班。

  The shift of sentiment toward NRA(National Reconvery Administration),

  对“国家经济复兴署”观感的转变,

  was brought about in part by industry's realization that the days of cut-throat competition and laissez faire are over.

  部分是由于产业界了解割喉式竞争与放任经济政策的时代已经过去了。

  durable goods

  耐用商品

  These latest cutbacks underline Clinton's challenge as he prepares to revive the economy,

  这些最新的裁员行动增加了对克林顿振兴经济的挑战。

  While GDP grew 3.8% in the fourth quarter

  虽然第四季的国内生产总值增长3.8%,

  and orders for durable goods rose more than 9% in December,

  对耐用商品的订单也于12月增长超过9%,

  continued job woes could choke off recovery.

  但是就业市场持续的坏消息可能扼杀经济复苏的力量。

  Strong increases were registered by consumer spending,business investment,orders for durable goods,sales of existing houses and consumer confidence,

  消费支出、企业投资、耐用商品订单、房屋销售以及消费信心都显著增长,

  while new claims for unemployment compensation have been showing consistent decline.

  而新的失业救济金申请案则持续降低。

  installment payment

  分期付款

  But I'd like to see the tax deduction for installment loans on automobiles come back as an allowable deduction.

  “但我希望汽车分期贷款的支出被重新认定是所得税的扣除额。”

  Hunter calls his proposal "the Democracy Fund" and fixes the initial installment at $10 billion.

  Hunter将自己的提案称作“民主基金”,并把最初的分期贷款设定在100亿美元。

  "It could be the greatest bargain in history,"he says.

  他说:“这可能是历史上最划算的生意。”

  IPR

  知识产权

  Bush refused to join other industrialized nations in a biodiversity pact to protect plant and animal life from possible extinction.

  |||

  美国总统布什拒绝签署其他工业国家发起的一项保护生物计划,理由是,

  He argued that the treaty failed to protect intellectual property rights in biotechnology and imposed unnecessary obstacles for researchers.他辩称该条约无法保护生物工程学上的知识产权,而且对研究工作施加不必要的阻碍。

  The information highway promises multiple collisions between intellectual property rights and the free-expression rights of those who would use the data they find there.

  信息高速公路的来临,预告了知道产权与使用网络信息人员的言论自由即将产生多方面的冲突。

  niche

  利基

  Boasts CEO and co-founder Herb Kelleher:

  总裁与联合创始人Herb Kelleher自夸:

  "We're created a solid niche-

  “我们创造了一个稳固的利基市场——

  our main competition is the automobile.

  我们的主要敌人是汽车。

  We're taking people away from Toyota and Ford."

  我们让人们不开丰田或福特车而来坐飞机。”

  Although Apple eventually solved most of the computer's problems,

  虽然苹果电脑公司终究是解决了它电脑所发生的问题,

  IBM compatibles still dominate the personal-computer business.

  IBM兼容电脑仍然霸占个人电脑的江山。

  The Macintosh today remains stuck in a niche,

  麦金托什电脑至今仍困坐一隅,

  with a market share that hovers around 10%.

  只有大约10%上下的市场占有率。

  no-frills

  阳春

  Introducing a perfume is very expensive-

  引介一种新香水上市的成本是极高的——

  commonly around $10 million to $15 million for the first year of a no-frills national launch.

  通常在作全国性推广的第一年,最节省的开销也要1000至1500万美元。

  Nadezhda earns 3,000 rubles styling men's hair 39 hours a week in a no-frills state shop

  Nadezhda每周工作39小时替男人做发型设计,一个月赚3000卢布。

  that serves as one of the neighborhood's social centers.

  这家不花俏的国营商店也是邻里的社交中心之一。

  own brand

  自有品牌

  He won a Tony nomination for his Broadway acting debut in Metamorphsis

  他在百老汇初次演出《变形记》就赢得托尼奖提名,

  and last week introduced his own brand of women's perfume,called-

  而在上周他发表了自有品牌的女性香水,叫作——

  what else?-Misha.

  还能叫什么呢?——当然是Misha。

  trademark

  商标

  Macedonia is the birthplace of Alexander the Great

  马其顿是亚历山大大帝的出生地,

  and the name of Greece's northern province.

  也是希腊北部的一个省名,

  Therefore Athens thinks it has a 2,400-year-old trademark on the word.

  所以雅典方面觉得自己对这个字拥有2400年的“商标权”。

  Frank Sinatra collapsed on a Richmond,Virginia,stage while performing his trademark My Way,Complaining of the heat,

  弗兰克•西纳特拉正在弗吉尼亚洲Richmond表演他的注册商标歌曲《夺标》时,当场昏倒在舞台上。这位歌手抱怨气温太高,

  the singer fell to the floor "like a sack of stones," recalled a concert-goer.

  而一个演唱会观众回忆说西纳特拉好像“一袋石头”般跌倒在台上。


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