商务英语词汇大全：今日热词-名望价格
今日单词
non-starter
中文释义
没有希望成功的人或事(名词)
英文释义
(noun) Something or someone that has no chance of success.
例句
EXAMPLE: My proposed plan for an expensive new company headquarters is a complete non-starter because our revenues are so low this year.
我提议的建设一座昂贵新总部的计划完全没有成功的希望，因为我们今年的营业收入太低。
今日短语
prestige price
中文释义
名望价格
英文释义
A high price set on a product to imply that it is superior to other similar products.
例句
EXAMPLE: The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.
这家公司的营销总监宣称，采用名望价格战略将增加在富裕顾客中的销售，他们更在乎高身份，而不是真正的高质量。
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