国际英文演讲高手 chapter6-1 商务演讲成功策略

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A Success Strategy for Business Speech
商务演讲成功策略

Would you like to be able to express your ideas and information in a clear, professional manner? Here, be all ears and I'll help you develop the skills you need to represent yourself and your work effectively in today's highly competitive『竞争激励的』business climate『气候』. You'll learn the essential elements necessary to deliver informative『信息的』and persuasive『鼓动性的』presentations, to engage and interact with your audience, and to give articulate『清晰的』impromptu『临场的』responses to questions.
你想清晰专业地表达你的思想和信息吗? 注意啦, 这儿,我可以帮助你掌握怎样在当今剧烈的商务竞争背景下有效地陈述自己和工作的必备技能。你将会学到怎样做一个内容丰富又具鼓动性的演讲，怎样鼓动听众并与之交流，怎样清晰、即兴地回应各种问题这几个方面的重要元素。

Captivating『使…着迷』a business audience doesn't come naturally to most business speakers. But they can learn to do it and have fun—with minimum stress and plenty of charisma『魔力』. Today I want to share you with my seven success tactics of business speech, which I get from my personal business speech-making experience.
大部分商务演讲家并不是天生就拥有令听众神魂颠倒的能力。但人们可以学会这种能力，使自己处于最小的压力同时尽情展现个人非凡魅力中获得乐趣。今天我想与你们一同分享商务演说的七种成功策略，这些都是我从我个人的商务演讲经验中总结出来的。

First, don't give a sales pitch, but do speak on your topic. Speak about interesting stuff to the audience even make them laugh, but give a great speech. If you sell burglar alarms, speak about home safety; if you sell copiers, speak about image and productivity. Get it?
首先，不要过于注重商品宣传，但要紧扣主题。尽量说些有趣的东西甚至使你的听众发笑，这样你就得做个出色的演讲。如果你是卖防盗铃的，你就谈谈家居安全问题。如果你是卖复印机的，你就多谈些图片和效率问题。知道吗？

Second, pick a great audience. There are groups and there are groups. Pick the best ones with the highest profile, most likely to have the bigwigs.
第二，选择理想的听众。从多个听众群众中挑选出你最佳的听众——形象好，看起来都是大腕人物。

Third, give a handout. Even if just a few pages, a handout will help the audience follow along and it precludes you from having to memorize the talk. And it gives every member of the audience a way to contact you. Warning: Give out the handout when you start to use it never before you begin. If you give out the handout before you start your talk, people will read one thing while you're speaking about another, and (worse) you lose audience control and the impact of your message.
第三，派发讲义。虽然仅是那么几张纸，但它可以帮助听众跟随你的演讲而且还可以使你避免把整个演讲内容背下来。此外,它还为你与你的听众提供了交流的方式。但要注意，你得在开始使用讲义时才派发它，千万不能在你演讲之前派发。如果你在开始演讲前派发了讲义，听众就会在你讲一个内容时看了另外的内容，（更糟的是）你会失去对听众的控制能力和影响。

Fourth, videotape『录制』it. After the talk you can play the video at home and see how good you really are as opposed to how good you think you are.
第四，把演讲过程录下来。演讲结束后，你可以在家看录象带，这样你就能够把你的实际表现同你预期评估进行对比。

Fifth, ask for audience evaluations. Read about your impact, if any.
第五，征求听众的评价。你可以得知你的影响力。

Sixth, give value, get leads. At the end of your talk, offer something for free in exchange for their card. The cards you get are leads.
第六，重视听众反馈，提高演讲实力。在演讲结束时，免费派发一些物品以换取听众对你的意见卡。这些卡就是对你的指导。

The last one is hang around after the meeting. That's when you find out what your impact was and who your best prospects are.
最后一点是演讲结束后停留在现场。这个时候，你可以发现是什么东西给予听众最大的冲击，谁又是你最佳的潜在听众。

Ok, I have talked about all my tactics of business speech. Just try it, it will make your speech productive and rewarding. Thanks for your attention today, next week I will introduce my seven sales promotion skills. Thank you!
好了，我已经介绍了所有商务演讲技巧。尝试一下吧，它会让你的演讲富有成效。谢谢你们参加，下星期，我将会介绍我七种促销技巧。谢谢各位。