A Success Strategy for Business Speech
Would you like to be able to express your ideas and information in a clear, professional manner? Here, be all ears and I'll help you develop the skills you need to represent yourself and your work effectively in today's highly competitive『竞争激励的』business climate『气候』. You'll learn the essential elements necessary to deliver informative『信息的』and persuasive『鼓动性的』presentations, to engage and interact with your audience, and to give articulate『清晰的』impromptu『临场的』responses to questions.
你想清晰专业地表达你的思想和信息吗? 注意啦, 这儿,我可以帮助你掌握怎样在当今剧烈的商务竞争背景下有效地陈述自己和工作的必备技能。 你将会学到怎样做一个内容丰富又具鼓动性的演讲，怎样鼓动听众并与之交流，怎样清晰、即兴地回应各种问题这几个方面的重要元素。
Captivating『使…着迷』a business audience doesn't come naturally to most business speakers. But they can learn to do it and have fun—with minimum stress and plenty of charisma『魔力』. Today I want to share you with my seven success tactics of business speech, which I get from my personal business speech-making experience.
First, don't give a sales pitch, but do speak on your topic. Speak about interesting stuff to the audience even make them laugh, but give a great speech. If you sell burglar alarms, speak about home safety; if you sell copiers, speak about image and productivity. Get it?
Second, pick a great audience. There are groups and there are groups. Pick the best ones with the highest profile, most likely to have the bigwigs.
Third, give a handout. Even if just a few pages, a handout will help the audience follow along and it precludes you from having to memorize the talk. And it gives every member of the audience a way to contact you. Warning: Give out the handout when you start to use it never before you begin. If you give out the handout before you start your talk, people will read one thing while you're speaking about another, and (worse) you lose audience control and the impact of your message.
Fourth, videotape『录制』it. After the talk you can play the video at home and see how good you really are as opposed to how good you think you are.
Fifth, ask for audience evaluations. Read about your impact, if any.
Sixth, give value, get leads. At the end of your talk, offer something for free in exchange for their card. The cards you get are leads.
The last one is hang around after the meeting. That's when you find out what your impact was and who your best prospects are.
Ok, I have talked about all my tactics of business speech. Just try it, it will make your speech productive and rewarding. Thanks for your attention today, next week I will introduce my seven sales promotion skills. Thank you!
好了，我已经介绍了所有商务演讲技巧。 尝试一下吧， 它会让你的演讲富有成效。 谢谢你们参加，下星期，我将会介绍我七种促销技巧。谢谢各位。