Unit 10a Marketing disasters
1 It was my idea in the first place,and it did give us really catchy slogans like,"when
you see this offer,you'll think you're seeing double".But what happened was a
chance in a million,and they'd all come by car!So what could I do?if we'd cancelled
the promotion,it would have caused a riot.In the end,it cost the company
thousands,and it cost me my job.
2 In theory,it was a brilliant idea,but I don't think anyone ever imagined it would
attract so much interest.Looking back,I suppose it was bound to with big prize
money like that.It wouldn't have been so bad if the questions had been more
difficult,That was probably our biggest mistake.Some of them were so easy,even
my senven-year-old was able to find the anwsers.But the whole thing was a
catalogue of disasters from stars to finish,really.
3 It's easy to look back now and say we should have done this or that.but at the
time,well...I suppose it would've been OK if we hadn't allowed flat-owners to
enter,but with a big promotion you don't want to exclude anyone,In the end,we
offered the winner money instead and tried to keep it as quiet as we could.If we'd
taken any publicity photos,we would have looked radiculous.