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商务英语热门话题42个 一 贸易准备及策略 Unit 5 市场调研

所属教程:商务英语热门话题42个

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情景对话1


A: Your new task is to reach US $20 billion by the end of 2006. That’s a magnificent task. How can you make sure you will accomplish it?

你们的新目标是到 2006 年底增到 200 亿美元,这是宏伟的任务,你们怎样完成这个任务呢?

B: Well, in addition to improving the quality of our products, we need to open more international markets.

除了提高我们的产品质量,我们还需要开拓更多的销售市场。

A: ............................................
据我所知,你们有很多老客户。

B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They can’t find certain distribution channels.

是的,大多数贸易公司都有老客户,但是对于那些刚刚开始出口的生意的生产企业来讲情况就不同了,他们找不到分销渠道。

A: Do you have any particular plan to help them to open up new markets?

你们有没有特别的计划帮助他们打开新的市场?

B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.

有。为帮助他们建立销售渠道,我们决定加强市场调研,从各种资源,比如国家贸易统计资料,贸易杂志和名录,国际组织和实地调查搜集更多的信息。

A: I agree that a good marketing channel is important and indispensable to the success of exporting, Besides, as a friend of yours, I would suggest that you should be still more flexible in doing business.

我同意一条好的销售渠道对顺利出口是至关重要和必不可少的。另外。做为你们的朋友,我建议您做生意更活些。

B: Thank you for your good suggestion! As a matter of fact, we need to make improvement in many areas. 谢谢你的建议!事实上,我们需要许多方面进行改进。

A: Yes, you said it. 您说对了。

情景对话2.

A: How is market research carried out?

怎样进行市场研究?

B: That’s a very wide question. But to put it in a very simple terms, one of the objects of market research is to find out ................................................

这是一个范围很广的问题。但简单地说,市场调研的目标之一就是找出这种产品是否有市场,在市场上是否能出售这种产品。

A: Who does this kind of job then? 那么谁做这种工作那?

B:: Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.

有时候是我们自己搞调研,但对于那些开发费用高的主要产品我们请专家调研。

A: Do you own salesmen take part? 你们自己的销售人员参加吗?

B: In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.

在开始阶段,只有地区经理参加,如果我们搞试销,一些高级销售元也参加。

A: It seems to me that the salesmen receive some special training.

依我看,销售员似乎接受了一些特殊的训练。

B: Yes, they all have initial training course when they first join the company, and this includes product training.

是的。他们在进公司时,都进行了培训,其中包括产品知识培训。

A: What is that? 什么意思?

B: As a salesmen he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.

作为一名销售人员,他 / 她必须对公司的产品的用途,设计,特点,独特的优点等等都要非常了解。

情景对话3

A: I’m thinking of starting a new business 。我在考虑做一门新生意。

B: What sorts of business will it be? 什么样的生意那?

A: I’ve been thinking about a fast food place. 我一直考虑开一家快餐店。

B: More and more people are eating out and fast food places get a lot from the business.

越来越多的人在外面吃饭,快餐店的生意就会越来越好。

A; From what I’ve read, the trend of eating out instead of at home continues to increase every year. 根据我得到的消息,不在家吃饭而外出就餐的趋势每年都在增加。

B: You’re right. That business would probably be a money maker if you’re in the right location. Have you done any research on location or which kind of fast food is more popular?

说得对。如果你选择到适当的地点,这门生意很可能会赚大钱的。您对地点或者那种快餐最受欢迎做过调查没有?

A: I have done some, but I need more information before I make a final decision.

我初步调查了一下,但是我需要进一步的信息才能做最后决定。

B: There are professionals you can go to for help. Have you contacted one?

你可以求助专业人员。你找过他们没有?

A: I haven’t yet. I thought I would do some basic research on my own first.

还没有。我原来打算字先作些基本调查。

B: Will you go with one of the major fast food franchises?

你打算加入一家最大的快餐专营店吗?

A: That is probably the most secure way to go. A franchise from one of the major fast food places like McDonald’s is very expensive, however.

那可能是最保险的方法。不过,像麦当劳那样的大快餐店的特许经营权是非常贵的。

B: If you are thinking of one of the big names in fast food, you might want to survey the local high school students to find out their preference.

如果你想选一家快餐业的名牌店,您或许应该调查一下本地的中学生,看他们喜欢什么?

A: I did that! 这个我已经做了。

情景对话4

A: Yes? 您是?

B: I am from the Roman Company. Here’s my card. I would like to ask you a few questions.

我来自罗曼公司,这是我的名片。我想请问您几个问题。

A: Why? 为什么?

B: We are conducting a market research. We want to know how many people use the Roman detergent This information is used to plan the marketing policy so that no risks are involved in production. That is to say that our production will then be according to demand.

我们正在进行一项市场调查。我们想知道多少人在使用 Roman 洗涤剂。这条信息将用于计划我们的营销策略,以便在生产过程中不承担任何风险,也就是说,我们会根据需求来生产。

A: Hmmm… You seem to be all right. You may come in. Please sit down.

哦 ………………. 看来是这么回事儿,您可以进来了,请做。

B: May I have your address? 可以知道你的住址吗?

A: Here it is—on this card. 在这儿 ---- 在名片上

B: Thank you. May I know your occupation, please? 谢谢,您的职业是 ………….. ?

A: I’m a doctor. 我是医生

B: I see. What detergent do you use? 我明白了。您使用那种洗涤剂?

A: I like the Clean brand. 我喜欢洁净牌。

B: May I know why you’ve chosen the Clean? The price is higher than the others on the market.

能告诉我您为什么选择洁净牌吗?它的价格可是比其它市场上同类产品要高。

A: Well, let me see. Hmmm… it washes clothes clean. I needn’t soak them for too long, you know. But as I tell my wife, what I really like about the Clean brand is the smell. It is really very nice.

让我想想。哦 . 用这种洗涤剂能洗的很干净。您知道,我不用把衣服浸泡很长时间,正像我曾对我旗子说起的,我喜欢洁净牌的真正原因是它的气味。气味真的不错。

B: Have you tried the Roman detergent yet? 您使用过 Roman 吗?

A: Yes, once. It washed quite clean. Nevertheless, I can’t stand the smell. It is really nauseating.

用过一次。它洗的很干净,但是,我受不了它的气味,它使我想呕吐。

B: So, the type of smell is important to you. 如此看来气味对你很重要了。

A: Yes. So long as your company’s detergent has that smell, I won’t buy it.

是的。只要你们公司的洗涤剂有那种气味,我就不会买它。

B: I see. Here’s a sample for you so that you’ll be able to try our latest detergent on the market. Please try it. It smells quite different from our previous detergent: it dissolves readily in water and washes clothes very cleanly in the shortest time ever.

我明白了。这是给您的样品,您可以试用一下我们投放市场的最新的洗涤剂。请试用它吧,这同我们以前的产品的气味大不一样。它易溶于水,在最短的时间里就可以将衣服洗得干干净净。

A: OK. Thank you. 好的,谢谢。

B: Thank you for your time. Have a nice day. 占用了您的时间,谢谢您。祝您愉快。

情景对话5

A: You come to Shenzhen quite often, don’t you?

您经常来深圳吗?

B: Well, I drop by in Shenzhen whenever I take a trip around the countries in Southeast Asia.

是的。每当我到东南亚各国旅行时,都会顺便到深圳。

A: Then you must be quite familiar with the garment markets in that part of the world. How about giving me a rundown on it?

那您一定对该地区的服装市场相当熟悉了。简要地给我介绍下如何?

B: With pleasure. 非常乐意。

A: Do you have any idea how textile markets are going nowadays?

你知道目前的纺织市场状况如何?

B: ..................................................................................................................
马马乎乎啦,我应该说不是很好,也不是很坏。

A: Do you think our products are competitive enough in an international market?

您认为我们的产品在国际上具有足够的竞争力吗?

B: Pricewise yes, but in terms of its guaranteed service over a long period of time, I would say no.

就物价来说,有的。但是以长期保证服务的观点来看,我就要说不行了。

A: I’ll keep that in my mind. Well, thank you very much for sparing so much of your precious time.

我会记住您所说的。非常感谢您抽出这么多宝贵的时间。

A: That’s all right. Any time. 别客气。欢迎随时再来。

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