商务英语热门话题42个 一 贸易准备及策略 Unit 6　广告营销

情景对话1

A: Is this the Black House Advertising Agency?

请问您是黑马广告公司吗？

B: Yes, it is. May I help you?

是的，有什么需要帮忙的？

A: I’d like to talk with one of your consultants. I need some suggestions on how to market my product.

我想和你们的顾问谈谈，我需要一些有关如何销售我公司产品的建议。

B: I’m a consultant. First of all, ....................
我就是顾问，首先，您是做那一行的？

A: We are a business suit company. We offer a variety of business suit.

我们是一家西装公司，经营各式各样的西服。

B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.

啊！很好！您想过在报纸杂志比如（商人）上刊登广告吗？您可以将您的产品给特定的读者群，而且还可用抢眼的插图吸引读者。

A: I quite agree with you, but it’s said that advertising on radio is cheaper.

我非常同意您的观点，但据说在广

B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.

A: And what about television commercials?

B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.

A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.

B: That makes sense. You are certainly targeting specific customers such as businessmen.

情景对话2

A:...........................
我有个不花钱做广告的办法。

B: Free? How? 不花钱？怎么做？

A: We’ll write some articles to introduce your company and the products you are introducing to the market. Then we’ll send them to the local newspapers.

我们写文章介绍贵公司以及你们推向市场的产品。然后把稿件发给地方报纸。

B: That’s a good idea. But do you think they will accept them?

好注意。不过您认为他们会接受吗？

A: Well, at least we should have a try.

至少我们应该试试。

B: All right, I agree. And it’s just occurred to me that we should also send some of our catalogues and price lists to all the wholesalers and retailers in the city as well.

好吧。我同意。我刚想到一点，咱们还应该把产品目录和价目单寄给全市的各个批发商和零售商。

情景对话3

A: As far as I know, your products are being advertised only in the print media. That’s far from enough.

据我所知，您的产品仅做了印刷广告，这远远不够。

B: What’s your idea? 您认为呢？

A: I think the products should be advertised on television as well.

我认为还应该做电视广告。

B: Television? That’s awfully expensive. Do you think we can afford that type of campaign?

电视广告？费用贵的可怕。您认为我们能搞的起这种宣传吗？

A: With the company developing, more expensive media should be used…………..

随着公司的发展，应当做些费用更贵的广告 ………………………

B: I’ll think over your suggestion and discuss it with my sales department.

我会考虑你的建议，并且月销售部讨论一下。

A: Oh, by the way, here are two advertisement I’ve created for you. Would you like to have a look at them?

哦，顺便说一声，这是我给你们设计的两份广告，您想看一下吗？

B: Thank you, They look very appealing.

谢谢，看上去很吸引人。

情景对话4

A: I’m so happy to tell you that the initial results are excellent. We’re getting a lot of orders these days?

很高兴告诉您初步效果非常好。这几天我们收到了很多订单。

B: So our advertisements have been successful. I’m glad to hear that. Once I help you start on the right foot, you will become a billionaire but not only a small account for my agency.

这么说广告很成功，听到这个我很高兴。一旦我帮您走上正轨，您会成为亿万富翁的，而不知识我的小客户。

A: Thank you. ............................
谢谢您。所以我觉得广告要继续做。

B: Yes, indeed.

是的，的确如此。

A: Now let’s make a plan for the next period.

现在为下一个阶段订个计划吧。

B: Yes. We can make advertisements on some popular newspaper and remember to keep good records of where you are getting orders from, so we can know which advertisements are the most effective.

好吧。我们可以在一些收欢迎的报纸上登广告并且记录好从哪些地方得到的订单，这样咱们就可以知道那种广告最有效。

情景对话5

A: I suppose we have an advertisement agent.

我认为该找家广告代理公司了？

B: An advertisement agency. Is it very expensive?

广告代理公司？花费很高吗？

A: It is said that they may have 15% of the amount of money in our advertisement. As a matter of fact, we don’t pay them directly.

我听说他们将从我们做广告的费用中提取 15% 的折扣。事实上我们不直接付钱给他们。

B: That is in the case of buying ads. What if they design the ad for us?

但那只是对做广告而言，要是他们做广告设计呢？

A: Then they will charge you properly. Right now, I just want to go to see what they can do for us.

那就是另外收费了。不过我还是想去看可那他们能为我们做什么

B: Well, in that case, let’s go. 如果你一定要去，那咱们就找一家吧。

A: .......................
您认识哪个广告代理吗？

B: Sorry, but I suppose we could find one in the telephone book.

不认识，但肯定咱们能在电话薄上找到一家。

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