A: Is this the Black House Advertising Agency?
B: Yes, it is. May I help you?
A: I’d like to talk with one of your consultants. I need some suggestions on how to market my product.
B: I’m a consultant. First of all, ....................
A: We are a business suit company. We offer a variety of business suit.
B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.
A: I quite agree with you, but it’s said that advertising on radio is cheaper.
B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.
A: And what about television commercials?
B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.
A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.
B: That makes sense. You are certainly targeting specific customers such as businessmen.
B: Free? How? 不花钱？怎么做？
A: We’ll write some articles to introduce your company and the products you are introducing to the market. Then we’ll send them to the local newspapers.
B: That’s a good idea. But do you think they will accept them?
A: Well, at least we should have a try.
B: All right, I agree. And it’s just occurred to me that we should also send some of our catalogues and price lists to all the wholesalers and retailers in the city as well.
A: As far as I know, your products are being advertised only in the print media. That’s far from enough.
B: What’s your idea? 您认为呢？
A: I think the products should be advertised on television as well.
B: Television? That’s awfully expensive. Do you think we can afford that type of campaign?
A: With the company developing, more expensive media should be used…………..
B: I’ll think over your suggestion and discuss it with my sales department.
A: Oh, by the way, here are two advertisement I’ve created for you. Would you like to have a look at them?
B: Thank you, They look very appealing.
A: I’m so happy to tell you that the initial results are excellent. We’re getting a lot of orders these days?
B: So our advertisements have been successful. I’m glad to hear that. Once I help you start on the right foot, you will become a billionaire but not only a small account for my agency.
A: Thank you. ............................
B: Yes, indeed.
A: Now let’s make a plan for the next period.
B: Yes. We can make advertisements on some popular newspaper and remember to keep good records of where you are getting orders from, so we can know which advertisements are the most effective.
A: I suppose we have an advertisement agent.
B: An advertisement agency. Is it very expensive?
A: It is said that they may have 15% of the amount of money in our advertisement. As a matter of fact, we don’t pay them directly.
我听说他们将从我们做广告的费用中提取 15% 的折扣。事实上我们不直接付钱给他们。
B: That is in the case of buying ads. What if they design the ad for us?
A: Then they will charge you properly. Right now, I just want to go to see what they can do for us.
B: Well, in that case, let’s go. 如果你一定要去，那咱们就找一家吧。
B: Sorry, but I suppose we could find one in the telephone book.