Townsville Police have come up with a unique way of stopping drivers from drink driving - rewarding those who 'blow zero' with the chance to win a $50 pub voucher.
The radical plan, which is part of Road Safety Week, is aimed at combating the drink-driving problem and carnage on northern Queensland roads this year.
Acting Assistant Commissioner Paul Taylor said the joint initiative of local RBT units and the Townsville Liquor Accord will not reward drivers with a drink. He stressed pub and club coupons can only be used for food and not alcohol. 'This is a community-led initiative it's not just about the police and emergency services, it is a reward for good motorists,' he said.
When Townsville drivers are pulled over and register a nil reading, they are given the opportunity to go into the draw for the coupons. Motorists who receive the voucher will be able to spend $50 on a bistro meal at selected venues.
Mr Taylor said the reason the coupons were being handed out across Townsville was because of its range of eateries and relaxed outdoor lifestyle. 'People come up here to relax and yet many of them still try to save a few minutes by doing the wrong thing,' he said.
'We have tried everything, we are trying to get the message out. If the initiative of rewarding good behavior strikes up conversations at home around road safety then that's good.'
'We have programs such as "Who’s Des Tonight”, a designated driver program that entitles the non-drinking driver free soft drink for taking responsibility for getting home their mates safely,' said Arthur McMahon, president of the TLA. 'The "‘Blow Zero" campaign is another way of rewarding.'
TLA主席亚瑟•麦可曼说道，“我们有‘Who’s Des Tonight’等节目，这个指定的驾驶员节目会给那些无酒后驾驶的司机提供免费软饮，因为他们为同伴的安全负起了责任。而‘吹零’活动是另一种奖励方式。”