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如何保持对工作的激情?

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MPW Insider Network is one of several online communities where the biggest names in business answer timely career and leadership questions. This week, we ask: How do you stay excited about your job? The following is an answer by Deanie Elsner, EVP and CMO of Kraft Foods Group.

MPW内部网络是一个邀请最有影响力的商界女性及时解答职业与领导力问题的在线社区。本周,我们的问题是:你如何保持对工作的激情?以下是卡夫食品集团执行副总裁兼首席营销官蒂安妮•埃尔斯纳的回答。

During my 20 years at Kraft Foods KRFT 0.95% , I’ve learned the importance of continuously seeking new experiences. This perspective has allowed me to regularly reinvent myself professionally throughout my career and take on numerous roles within the company. From moving across the pond to run Kraft’s coffee business, to overseeing the North American beverages business, and now as Chief Marketing Officer, I’ve learned some valuable lessons along the way:

在卡夫食品公司(Kraft Foods)工作的20年间,我学到了持续寻找新体验的重要性。正是基于这种观点,我在职业发展过程中,不断对自己进行重新塑造,在公司内担任过无数职位。从四处奔波,到运营卡夫的咖啡业务,再到负责北美饮料业务,现在又担任了公司首席营销官(CMO),在此期间,我总结了许多宝贵的经验:

Keep an open mind. It’s essential to be open to new opportunities when they come your way. Nearly two years ago, I was managing the P&L for our company’s beverages business, when our CEO offered me the role as Kraft’s first CMO since becoming an independent company. At first, I thought he was crazy. And at the time, I was reluctant to make the switch from managing a business to overseeing a centralized function. But it was what the company wanted and needed of me, and I accepted. I couldn’t be more thrilled with this once-in-a-lifetime chance to change how a company with an enviable portfolio of food and beverages approaches marketing.

保持开放的心态。当机会来临时,愿意接受新机会非常关键。两年前,我正负责公司饮料业务,我们的CEO突然给我提供了一个新职务——卡夫独立运营后的首任CMO。最初,我认为他疯了。当时,我并不愿意从管理一项业务变成负责一项中央化职能。但当时公司需要我,于是我就接受了。这让我兴奋不已,因为卡夫拥有令人羡慕的食品和饮料产品,而我将有机会改变公司的营销方式,这是一生难得一次的机遇。

Seek opportunities for reinvention. My advice to anyone working to achieve long-term success, especially in the same business, is to regularly step back, assess your progress and consider new experiences that can help you grow professionally. I look at it as a process of continuous reinvention. So think about where your greatest professional development opportunities lie, and don’t be afraid to speak up if you aren’t actively addressing them. I’ve found that many new opportunities exist beneath the surface – all you have to do is raise your hand and ask.

寻找机会,重塑自我。对于希望实现长期成功的人,尤其是同行,我的建议是经常回顾以往的经历,评估自己的进步情况,考虑有哪些经验能够有助于职业发展。我将其视为一个持续重塑自我的过程。因此,认真思考最大的职业发展机会在哪里,如果你找不到它们,不妨坦率地说出来,不必有所顾虑。我发现,许多新机会都隐藏在表面之下——你需要做的就是举起手,主动询问。

Step outside of your comfort zone. While the idea of reinvention may sound daunting, this can mean anything from taking on a new project, joining a new team or accepting a “stretch” assignment. Every change you make, big or small, can help drive your advancement, and keep that professional spark well lit. And don’t wait. The pace of change is rapid, and you can’t sit on the sidelines.

走出自己的舒适区。尽管重塑自我或许听起来会令人畏缩不前,但这可能意味着接受新的项目,加入新团队或接受一项“延伸”工作。你做出的每一点改变,或大或小,都能让你进步,让你对职业的热情之火永不熄灭。不要等待。改变的速度飞快,而你不能冷眼旁观。

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Experience the payoff. Wearing different hats or changing your position can keep you invigorated about your job and better positioned to accept challenges or opportunities to come. In my experience, this can open new doors that will greatly benefit you as your career progresses. As CMO, I have relied on my experiences and knowledge gained during my many roles within Kraft to help guide the company during this exciting transformation.

体验回报。身兼数职或改变自己的职务,都可以让你对工作保持激情,帮助你更充分地做好接受挑战与机遇的准备。根据我的经验,这样做可以让你接触更多新领域,随着职业的发展,将给你带来巨大的优势。作为首席营销官,我正是依靠自己在卡夫内部担任多个职位所积累的经验和知识,帮助公司完成了这次令人激动的转变。

Because my career at Kraft has had me moving all over the world and changing hats regularly to work with different types of products, programs, and people, it has always remained fresh. It’s these experiences that have helped me immensely as Kraft’s CMO, and that have kept me excited for everything yet to come.

在卡夫的供职期间,我走遍了全世界,并且担任过不同职务,接触过不同的产品、项目和人,因此,我能始终对自己的工作保持新鲜感。而正是这些经历,在我担任卡夫首席营销官的时候,给我带来了巨大帮助,让我对未来的任何事情都兴奋不已。


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