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This post however, is for everyone that has ever created a presentation. Whether you’re a student, the leader of a self-help group, or a corporate executive pulling in six figures, the second you open up Powerpoint, you become a designer whether you like it or not。本文是写给做过PPT的人的。 无论你是学生、领导,还是自助团体,或者是薪水达6位数的企业高管,不管你喜欢与否,从你打开Powerpoint的那一刻起,你就成为了一名设计师。

Follow the ten tips below and see if you don’t start getting comments about your awesomepresentation design skills. Just watch out, if your co-workers notice you getting good at it they’re likely to start asking for to help with theirs!


#1 Don’t Use a Built-In Theme#
1 不要用内置样式

To illustrate this idea I opened up Powerpoint, grabbed an actual default theme at random and threw some type on it. This workflow is nearly identical to that of countless presentation designers and the result is a typical presentation slide that I’ve seen countless times throughout college and my career。


Here’s a design secret, this slide sucks; as do many of the default themes you’ll find in Powerpoint. Granted, they’ve definitely improved the offering in recent years, but you shouldn’t view these as the go-to method but rather a last resort if you need to create a presentation in record time。
这就是一个设计秘密,这个片子太恶心了; 跟你在Powerpoint里面发现的许多缺省样式一样的恶心。诚然,近些年来他们的货色已经有了明显的改善,但是你不该把这些视为核心手段,只能在时间紧迫万不得已时才用它们。

The point here is that something custom makes a much stronger statement. Your colleagues know and use the templates in Powerpoint and they’ll recognize immediately that you didn’t put any work into the aesthetics of the slides。

I know for non-designers leaving behind templates may seem a bit radical, but you can do it! Just be sure to read the other tips below before striking out on your own。我知道,让非设计人员抛开模板似乎有些激进,但是你可以的!只要你开始动手前把本文的其他技巧也读完。


#2 Use Quality Photography#
2 使用有质量的照片

Photography is one of the single best ways to make your presentation look awesome. It’s also one of the single best ways to make it lame. The “business people on white background” look is nice, but it’s overdone and tends to look a bit stock art-ish or flat out cliche。

Further, just because a picture is on a white background doesn’t mean it’s a good photo. Stop using ugly or awkward photography just to have something to put on the slide. Remember that no photo is better than a bad photo。

#3 Solid Colors Rock#
3 单色系带来震撼

You don’t always need a fancy photo or crazy custom background to make a presentation look professional. Using a strong palette of solid colors can make for an awesome presentation。

The slide above is a perfect example of using very plain design and little effort to create something that actually looks really nice. Whether you’re a designer or not, you could make this right?

The key here is to be very cautious about your color choice. Something too bright bright and fun will blow the audience’s eyes out. Also make sure to use plenty of contrast in your secondary color. A crash course in color theory will go a long way。

#4 Typography Speaks Volumes#
4 字体也有力量

Remember that typefaces can communicate a mood, a point in time, or any number of other factors. Instead of browsing your font list and looking for “something cool,” instead think about the message you want to convey。

Never be afraid of standard-looking fonts. Using them can help ensure that your design remains inside the realm of clean and professional and away from cluttered and ugly。

Now, to take that frown off your face I will say that you don’t have to avoid cool fonts 100% of the time. There is a time and a place to throw in something fun, just know that you should use these types of fonts wisely and springily。

#5 Watch Your Readability#
5 注意可读性

While we’re on the subject of typography, you should always be aware of how readable the type is in your presentations. Sometimes the amazing photography tip from #2 will leave you in a situation like the one above。

Here we have a really captivating image, but it’s wreaking havocon the readability of our text. Even if we make the text bold and try different color variations, it still comes up short. This can be immensely frustrating to new designers。


The solution however is quite simple: use tip #3 (solid colors rock). By creating a simple color bar behind the text we increase the readability by leaps and bounds and still maintain a stylish looking slide。

#6 Simpler is Better#
6 越简单越好

This is a major stumbling

block for non-designers. The problem stems from a basic misunderstanding of what a presentation slide should be. In most cases, the slide should not be the ultimate source of content and information. Instead, the speaker is what makes the presentation valuable. The speaker should provide the vast majority of the content, information, insight, bad jokes, etc。

After all, if the presentation slides contain all the information begin conveyed, then why would the audience even need a speaker? You could just provide everyone with a download link and bid them a good day。

The presentation should serve as a drastically simplified visual aid that, when flipped through, would present a rough outline of your speech。

Keeping your slide contents simple also discourages you from simply reading your speech from the slide. Use your slides to grab and hold the audience’s attention through attractive visuals. People get bored easily listening to speeches and having something pretty to look at helps us focus。

#7 Avoid the Bullet Point Plague#

Bullet points are in fact a great tool to convey the most important parts of your speech. It’s a familiar format that clearly separates ideas and is easy to digest. So what’s the problem?

The problem is that, like any good tool, bullet points can be abused. Presenters often get carried away and begin to repeat the mistakes of the previous tip only in bullet form。

Placing forty-two points on a single slide is exactly like using multiple paragraphs; doing so kills the usefulness of the slide. Remember that bullet points are supposed to convey the important information. To do that effectively you must actually make a decision on what you think is important vs. what should just be left to the speech。


#8 Create Clear Focal Points#
8 突出重点

Notice how the slide above used color to direct your attention to specific areas. The words in yellow stand out considerably from the rest of the content and therefore tend to draw your attention more。

With text you can use color, size, typeface style or boldness to create clear focal points. Keep in mind that it’s a good idea to have one primary focal point (like the word “share” above) followed up by one or two secondary focal points that aren’t quite as strong。

Note that text isn’t the only way to create strong focal points. Photographs and illustrations are also great ways to bring the viewer’s attention to a given area. Notice how the child’s eyes in the slide above really catch your attention and then gradually bring you down the headline as you move on。

#9 Create a Captivating Cover#
9 设计引人入胜的封面幻灯

The cover slide is often either skipped entirely or shown for only a second in many presentations. However, a good cover design is a great way to set the tone for the entire presentation。

Until that slide is shown, the audience has no idea what to expect from your visual aid. Creating a beautiful cover and leaving it up while you introduce yourself and your speech can really start things off on a positive note and give the audience a psychological heads up to pay attention because they’re about to see some awesome slides。

If you’re not a designer, then it can be intimidating to try to create a beautiful cover. In these circumstances, refer to tips #2 and #4 and let professional photography in conjunction with simple typography handle all the work for you。

#10 Make ‘em Laugh#
10 让观众会心一笑

Whether you suck at delivering witty one liners or are a natural born comedian, it helps ease the pressure to let your slides handle some or all of the humor. This way you can be perceived as funny without worrying about screwing up the punch line。

Remember that your goal doesn’t have to be audible laughter from the entire room. Even the occasional smile from a few audience members goes a long way because it shows that they’re actually paying attention!

My best advice in this area is to try not to pour the humor on too thick. The audience will notice if you seem to be trying too hard. Find the most boring or complicated parts of your speech and break them up with a funny slide or two。

Be sure to always consider your audience carefully when deciding what sort of humor is appropriate. Offending the audience is far worse than boring them。在决定采用哪种类型的幽默时,一定要仔细考虑你的观众。得罪了观众远比令其乏味要糟糕。


To sum up, let’s take a quick look at all ten tips for designing presentations that don’t suck from both articles。

1. Don’t Use a Built-In Theme
1. 不要用内置样式

2. Use Quality Photography
2. 使用高质量的图片

3. Solid Colors Rock
3. 单色体系带来震撼

4. Typography Speaks Volumes
4. 字体也有力量

5. Watch Your Readability
5. 注意可读性

6. Simpler is Better
6. 越简单越好

7. Avoid the Bullet Point Plague
7. 避免过度使用项目符号

8. Create Clear Focal Points
8. 重点要突出

9. Create a Captivating Cover
9. 设计引人入胜的封面幻灯

10. Make ‘em Laugh
10. 让观众会心一笑

I hope you’ve found these tips practical and easily implementable. Ultimately the goal here was to show you that you don’t necessarily have to be a professional designer to create great looking and effective presentations。

内容来自 听力课堂网:http://www.tingclass.net/show-8404-305248-1.html

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