Bill: Week one includes media play on airwaves and TV during prime time broadcasts.
Lauren: What about the trade publications and journals?
Bill: This is included. Because of editorial deadlines, we must have our ads to the publications by the 15th of the month.
Lauren: The July issue has a special section on digital products, which will ensure our product a top spot in the features section.
Bill: This section is an excellent media for our product features and displays.
Lauren: In addition, the mockup ad is ready for final sign off.