商务英语 学英语,练听力,上听力课堂! 注册 登录
> 商务英语 > 商务英语口语mp3 > 新东方商务口语 商务与公司 >  列表

新东方商务口语[51]:为产品选择恰当的广告媒体

所属教程:新东方商务口语 商务与公司

浏览:

gewei

随身学
扫描二维码方便学习和分享
http://online2.tingclass.net/lesson/shi0529/0008/8415/53.mp3
http://image.tingclass.net/statics/js/2012

James: So what do you see as the most effective means of advertising? TV, radio, or print?

你认为最有效的广告媒体是什么?电视,广播还是印刷品?

Steve: That all depends on what you mean by “effective”. Do you mean reach the widest audience, or cost the least, or what?

这取决于你说的“有效”的含义。你的意思是获得最大的观众群还是投入最少,还是其他的意思?

James: I mean what gives us the most bang for the buck. Obviously TV will show our capabilities the best, but it is also expensive. I am concerned that if we use print media they can’t really see the quality. What do you think?

我的意思是什么途径我们所得的回报最多。显然,电视最能表现我们的实力,但很昂贵。我担心用印刷品,人们无法看见产品的质量。你认为呢?

Steve: Well, first let’s both agree to ignore radio. Paul thinks we should use radio, as there is a large listening audience. But I say that in order to see the quality of our product, you really have to see it. Do you agree?

首先让我们都明确我们都排出广播。Paul 认为我们应该用广播,因为有很多听众。但我认为为了展示我们产品的质量,必须让人们看见它。你同意吗?

James: Agreed. So where do we go from here? TV ?

是的。那我们要在哪做广告?电视上?

Steve: Actually, I think TV is good, but simply too expensive. Too much of our budget would be drained and not all that much sales revenue would be generated.

事实上,我认为电视很好,但是太昂贵了。我们的预算很快就会花光,而且不一定能带来好的销售量。

James:Ok,so do you have a better option? Like I said, print media won’t really show off our best digital features.

你有更好的主意吗?我说了,印刷产品不能展示产品最好的数码功能。

Steve: Ah, that’s where we disagree. I think we could reduce our print media focus to glossy magazines only. The cost would be lower than TV by far, but our features could still be seen.

这是我们两个意见不同的地方。我认为我们可以集中在印刷精美的高级杂志上作广告。投入比电视广告少的多,产品的特色还能被展现出来。

James: How many males 35 to 40 years old could we expect to reach?

预计能让多少35岁到40岁之间的男性消费者看到广告?

Steve: Surprisingly, our marketing surveys show about 53 million.

令人吃惊,市场调查表明有五千三百万。

内容来自 听力课堂网:http://www.tingclass.net/show-8415-236378-1.html
用手机学英语,请加听力课堂微信公众号:tingclass123
用户搜索

疯狂英语 英语语法 新概念英语 走遍美国 四级听力 英语音标 英语入门 发音 美语 四级 新东方 七年级 赖世雄 zero是什么意思

订阅每日学英语:

  • 频道推荐
  • |
  • 全站推荐
  • 广播听力
  • |
  • 推荐下载
  • 网站推荐
0.109375