James: So what do you see as the most effective means of advertising? TV, radio, or print?
Steve: That all depends on what you mean by “effective”. Do you mean reach the widest audience, or cost the least, or what?
James: I mean what gives us the most bang for the buck. Obviously TV will show our capabilities the best, but it is also expensive. I am concerned that if we use print media they can’t really see the quality. What do you think?
Steve: Well, first let’s both agree to ignore radio. Paul thinks we should use radio, as there is a large listening audience. But I say that in order to see the quality of our product, you really have to see it. Do you agree?
James: Agreed. So where do we go from here? TV ?
Steve: Actually, I think TV is good, but simply too expensive. Too much of our budget would be drained and not all that much sales revenue would be generated.
James：Ok，so do you have a better option? Like I said, print media won’t really show off our best digital features.
Steve: Ah, that’s where we disagree. I think we could reduce our print media focus to glossy magazines only. The cost would be lower than TV by far, but our features could still be seen.
James: How many males 35 to 40 years old could we expect to reach?
Steve: Surprisingly, our marketing surveys show about 53 million.