商务英语播客 第36课:打"无约电话"(上)

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Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

这节课是三节课中的第一部分，将涉及到“无约电话”，也就是向别人推销的电话。unsolicited的意思是“不是别人主动要求的”，所以打“无约电话”也就是给那些不期望接你电话的人打销售电话。

Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

无约电话的技巧在商业生活中的很多方面都很有用。如果打电话成功，你需要有说服力。说服力是商业成功的基本，无论你是想劝别人买东西还是劝你的老板或同事接受你的观点。

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

在今天的听力中，你们会听到2个例子。一个成功的，一个失败的。我们先听失败的那个。Nexus国际通讯公司的Josh Knight给在法律公司工作的Linda Darling打无约电话。所以 Linda是Josh的潜在客户。