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商务英语播客 第36课:打"无约电话"(中)

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This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling.

这节课是三节课中的第二部分,将学习有用的电话销售技巧:打无约电话。

You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

通过问深思熟虑过的问题和真正倾听回答会让你的谈话更有说服力。双语在这部分,我们要学习下重要的销售技巧:策略上阐明并总结对方关注的内容,将两者融入到谈话中会让谈话更具说服力。

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

上次我们说到,Steve刚刚介绍他们公司的服务并问Linda一个需求分析的问题,现在一起来听下她是如何阐明Linda的需求并继续谈话。

Go to the Listening Quiz page to check your answers to the questions:

1. What’s the main issue or problem that Linda sees with her current system?

2. What does Steve mean by a “one-stop” service?

3. What does Linda suggest instead of meeting with Steve?

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