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商务英语播客 第47课:社交中的间接说服

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Life is actually a constant exercise in persuasion, wouldn’t you say? What I mean is we don’t just need to persuade people in the meeting room; actually, we are constantly using the tools of persuasion across a wide variety of situations ranging from serious to casual. In addition to formal situations, everyday persuasions include when to meet, whether to extend a deadline, and even such common things as where to have lunch or which movie to see.

生活实际上不断说服的练习,不是吗?我是说我们不仅开会时需要说服别人,事实上,从正式场合到非正式的许多场合都需要说服。除了正式情形下的说服,日常的说服包括何时减免,是否延长最后期限,甚至宝库奥去哪里吃饭和看哪部电影这样的小事。

So the persuasive process we learned in BEP 59 , 60 & 62 is useful not just for formal business situations, but across all sorts of contexts that come up many times every day. You don’t always want to use the indirect approach to persuasion, but it’s often very useful.

在BEP 59 , 60 & 62所学的说服教程不仅用于商业场合,在每日的许多场合也能用到。你并不总想用间接的方法来说服对方,但是间接方法确实很有用。

Here’s an example of the persuasive process at work in an everyday situation: Julie is persuading her husband, Steve, to try a new vacation spot.

这是一个日常工作中的说服事例:Julie正在劝说丈夫Steve,去一个新地方度假。

As you listen, see if you can identify the five steps of the Monroe sequence:

1) Getting attention

2) Establishing need

3) Satisfying that need

4) Visualizing the future

5) Asking for action

Because this is an informal situation, the language Julie uses is obviously quite casual and she doesn’t include any numbers or statistical data; but, as always, a convincing description of the problem in the need step is the key to successful persuasion. And it’s important to state the problem from the perspective of the audience, which in this case is Julie’s husband.

因为对话是在非正式场合使用的,Julie说的话很随便,不包含数字或统计上的数据。但是在建立需求的步骤描述问题是成功的关键。而且从听众的角度也就是其丈夫的角度来进行说服也很重要的,

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