In this Business English Podcast lesson, we’re going to look at the language of presenting your products and services to potential clients in informal situations.
Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.
Stanley Wang是中国西部一家铁路建设工程的代理人，他刚刚接待了来自美国一家小公司的销售工程师Matt 和 Paul，他们来进行隧道方面的业务。晚上Stanley和他的老板设宴款待Matt 和 Paul。他们正在讨论未来合作的可能性。
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?