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商务英语播客第85课:非正式的产品介绍

所属教程:商务英语播客

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In this Business English Podcast lesson, we're going to look at the language of presenting your products and services to potential clients in informal situations.

在本节课中,我们来看看在非正式场合中向潜在的顾客介绍自己的产品和服务的语言。

Following on from our episode on hosting a site visit, we return to our friends at the railwaytunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.

从上节课中场所访问回来,我们返回在铁路隧道中的朋友处。Stanley Wang 是中国铁路建设项目在中国西部的工地主管。他带着从美国一家小公司来这的销售工程师Matt and Paul参观了隧道。现在已经是傍晚了,Stanley和他的老板Bill Zhang正在宴请Matt and Paula。他们正在讨论将来合作的可能性问题。

In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we'll be studying language for presenting our products in such casual situations. In particular, we'll see how you can sell your products in relation to your customers' needs with a few soft-sell techniques.

在世界许多国家和文化中,往往不正式的场合,例如一顿饭或者是高尔夫游戏,在销售过程中比在会议室介绍要起作用。在本章中,我们继续研究在偶然的环境中介绍我们产品的语言。尤其是,我们要看看如何用一些软销售技巧向你的消费者销售产品。

Listening Questions:

1. Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?

2. What is the main point of interest that Matt and Paula pursue in the discussion?

3. What are the advantages that Matt and Paula's device have over traditional surveying?

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