For today’s Business English Podcast lesson, we’re going to focus on the “classic sales”approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.
The FAB technique is useful for people working in the manufacturing and retail trade – anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in thedesign and manufacture of clothing and household items.
In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the U.S. Their company, Viva, has just created an exciting new line of clothes. With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with U.S. department stores.
对话中，我们会重新加入到 Marco 和 Francesca 前往美国的商务旅程。 Viva刚建立新的衣服生产线。在美国合作伙伴Foxtrot的帮助下，他们希望能和美国的百货销售业当成双倍的销售协议。
The listening takes place in the Foxtrot showroom. We’ll hear Francesca speak to a potentialcustomer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professionalwomen.
1. What is the key feature of Viva’s fall colors this year? Can you name some of the colors?
2. Why is the Viva Professional line more expensive?
3. As described in the dialog, what are the main benefits of Viva’s clothing line?内容来自 听力课堂网：http://www.tingclass.net/show-8462-245753-1.html