商务英语播客第145课:营销自己的想法(1)

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Welcome back to the Business Skills 360 podcast. In this lesson, we're going to take a look at how to "sell" your ideas and be persuasive.

欢迎回到商务技能360播客。这节课中，我们将探讨如何展示自己的想法和循循善诱别人。

You may be full of great ideas, but exactly how do you get people to buy into them? How do you get people on board with your brilliant plans? Well, today I want to share a few tools and techniques that will help you do just that.

你可能有很多好主意，但是如何让人们都能接受你的想法呢?如何让人们和你所想保持一致呢?嗯，今天我想分享一些技巧和办法帮助你做到。

These tools and techniques have two important effects: they build connections and they buildcredibility. The connections can be between you and your listeners, but they can also be between your listeners and your idea. Those connections will generate buy-in. And that credibility can be your credibility and your idea’s credibility. You, and your idea, have to bebelievable and trustworthy.

这些办法和技巧有两个重要的效果：他们能建立联系和信任。这种联系可以是在你和你的听众之间，但是也可以是你的听众和你的想法之间。这些连接会让更多的人相信你。这种信誉不仅是你个人的信誉还是你的主意信任度高。你和你的主意是可信的和值得信赖的。