The term "normcore" has been sweeping the Internet recently, giving a name to a contemporary fashion trend marked by white sneakers, zip-up sweatshirts and pleated pants. New York Magazine's Fiona Duncan defined the trend as "self-aware, stylized blandness".
Normcore is an understated, nondescript style. It encompasses the desire to fit in rather than stand out. The term is used not to describe a particular look but a general attitude: embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes.