First there was planking and Tebowing. Now a spectacular World Cup goal has spawned "Persieing."
In what is sure to be one of the goals of the tournament in Brazil, Netherlands captain Robin van Persie flung himself at a long pass and headed the ball over Spain goalkeeper Iker Casillas to level the score at 1-1 just before halftime of the teams' Group B opener. The Netherlands went on to win 5-1 in one of the shocks of the tournament so far.
The flying Dutchman's momentum sent him sliding on his belly across the damp turf of Salvador's Arena Fonte Nova, his arms stretched out to either side.
Fans wasted no time photographing themselves — and even their babies — in similar poses and posting them online, giving birth to the "Persieing" meme.