Fauxsumerism refers to browsing products and engaging with brands without the intention of purchasing anything. The phenomenon refers to browsing for things you won’t necessarily buy, which young people consider an endless source of fun.
The rise of fauxsumerism was revealed in a recent study of 1,300 14-to-34-year olds in the US. These millenials, born between 1980 and 2000 are browsers rather than buyers. The report found they create wishlists, with no intention of actually buying. Sometimes they don’t have the money to make the purchase but save the item anyway. There is even the suggestion that these fauxsumers get the same kick out of saving an item as they would if they had bought it.