MAC refers to middle-class and affluent consumers. Boston Consulting Group defines MACs as those with a monthly household income of more than 7,200 yuan ($1,167).
Rising optimism of MACs in small Chinese cities has helped push overall consumer confidence in the nation to a record high, despite slowing economic growth, a new report said.
However, many people in big cities were experiencing a great deal of stress and anxiety about the future and had concerns about losing their jobs. Such attitudes have led to MACs in large cities saving more to purchase a home, a car or for their children's education.