春晚“收视率”创新低

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An opera performer, right, prepares before showing on stage during the 2015

China Central Television New Year's Gala, also known as

the Spring Festival Gala, in Beijing, Feb 18. [Photo/IC]

The telecast audience ratings of China Central Television's Spring Festival gala, or Lunar New Year's Eve gala, dropped to an 8-year low with 690 million viewers, while the number of the show's online streaming watchers hit a world record high, according to data released by the national television station.

据中央电视台发布的数据显示，今年央视春晚收视观众为6.9亿，创8年以来最低记录，不过，其网络直播观看数则创下全球最高记录。

“收视率”在英文中多用ratings表示，“直播节目收视率”就是telecast ratings。央视春晚(China Central Television's Spring Festival gala)虽然近几年收视连续下滑，但是作为普通民众除夕夜的传统节目，还是受到不少人的喜爱。今年春晚虽然收视率下降，但是人均收视时长(per capita viewing time)为155.5分钟，比起去年的人均66分钟大幅增长。

另外，央视今年首次向商业视频网站出售直播版权(copyrights for live streaming)，截至19日，羊年春晚在该网站取得了最高同时在线人数超1400万的惊人成绩，创下了全球单平台网络直播纪录。