“多巴胺穿衣”正风靡

We’ve looked at serotonin-boosting food, and happiness workouts, but did you know that the so-called dopamine dressing trend, which is all about fashion choices that make you feel happy, actually has its roots in solid scientific research? – In other words, wearing “happy clothes” genuinely can make you feel happier.

有些食物能提升血清素水平，有些健身运动让人快乐，但你知道穿衣打扮也可以刺激你的多巴胺分泌，而且这也有科学研究依据吗?“多巴胺穿衣”风潮指的是时装选择会让人感到开心。也就是说，穿上“快乐服装”真的可以让你感到更快乐。

So-called dopamine dressing is everywhere this season. Based on the idea that wearing overtly fun clothes can help lift your mood in depressing times, it begs the question: can wearing “happy clothes” really make us more happy?

“多巴胺穿衣”如今无处不在。它基于这样一种理念：穿上显然很让人欢乐的服装能让情绪压抑的人开心。但人们也提出了这样的疑问：穿上“快乐服装”真能让人更快乐吗?

The fashion industry is certainly trying to convince us that it can be done. But does the idea hold water? In a word: yes. But it’s not necessarily about dressing as an Opal Fruit. According to Carolyn Mair, a psychologist who has developed an MA course in fashion psychology at the London College of Fashion, it’s as much about you – and what meaning you believe your clothes have – as it is about the clothes.

时尚界当然试图说服我们这是真的，但这种说法真能站住脚吗?当然是的。但你不见得就要穿成一颗水果糖的样子。心理学家卡洛琳-梅尔说，这不仅取决于衣服本身，还取决于你自己，你认为你的衣服有什么含义。卡洛琳-梅尔是伦敦时装学院时装心理学硕士课程的奠基人。

Mair says that, while there’s some “less than scientific evidence” to suggest certain colours lift your mood, whether or not La La Land yellow will chirp you up is actually down to how you see that colour.

梅尔说，尽管某些颜色提升人的情绪状态还缺乏相关科学证据，但《爱乐之城》中女主角所穿的黄裙子是否让你更开心，主要取决于你如何看待这种黄色。

Colour is culturally loaded – in the UK, we wear black for mourning; in China, it’s white. So, doing like Emma Stone will lift you only “if you believe that wearing a certain colour – it doesn’t need to be bright yellow, it could be black – lifts your mood.”

从文化角度看，颜色有丰富的含义。在英国，我们穿黑色衣服表示悼念，而在中国人们穿白色。所以，只有当“你相信穿某种颜色能提升你的情绪状态”时，像艾玛-斯通那样穿衣才会有用，这种颜色不一定是亮黄色，也可以是黑色。

And it can be potent: “When people believe in the symbolic meaning of their clothes, it can affect their cognitive processes, and part of those are your emotions.”

这样就有说服力了：“当人们相信衣服的象征意义时，其认知过程就会受到影响，包括情绪状态。”