微信灰度测试订阅号付费引发网友热议

图片来源：东方IC

Some official accounts will be able to charge readers for original content, WeChat said. The content creators can price articles from 1 yuan to 208 yuan, and WeChat will not take a cut on the revenues during the trial period.

微信团队表示，部分公众平台可以对原创稿件开通付费功能，运营者可在1-208元之间的价格档位选择合适的定价，测试期间微信方面不会从中分成。

【知识点】

目前，不少国外新闻网站都有收费墙(paywall)阅读系统。

There are both "hard" and "soft" paywalls in use. "Hard" paywalls allow minimal to no access to content without subscription, while "soft" paywalls allow more flexibility in what users can view without subscribing, such as selective free content and/or a limited number of articles per month, or the sampling of several pages of a book or paragraphs of an article. (Source: Wikipedia)

在具体使用中有“硬”收费墙和“软”收费墙两种。“硬”收费墙模式下，非订阅用户只能看到最少量的网页内容，或甚至无法看到网页内容;而“软”收费墙模式对用户可见内容的限制则更加灵活，比如，每月允许用户查看精选的一些免费内容或免费查看一定数量的文章，或者允许读者查看某本书的几页内容或某篇文章的几段内容。

微信此次测试的付费功能也类似于“收费墙”功能。

WeChat bloggers, whose official accounts have been in operation for more than three months and who have published at least three original pieces of content without violations of community rules for three months, are eligible for paywall trial.

注册超过3个月、近3个月内无严重违规记录、已发表至少3篇原创文章的订阅号可以开通付费功能。

未付费阅读页面截图

运营者可对原创文章的部分或全部内容设置收费(charge for the whole post or part of the post)。用户未付费前，可免费阅读前言和试读部分，留言只可查看。付费后才可以阅读全文，写留言(users can read the whole post and write comment after payment)。

付费文章仅付费用户可查看，其它用户无论从什么途径获得文章，都需要购买后才能阅读。目前，付费功能仅对单篇文章提供阅读付费能力(the paywall feature only applies to individual posts at present)。

Accounts run by media organizations, governments and companies will be excluded from the official trials.

媒体和政府、企业帐号暂不支持测试付费阅读。

同时，付费文章暂时不支持使用赞赏功能(the reward function will be closed for paid content)。

看到这条新闻，网友们反应不一。有人表示，那我以后就不看了，还能少玩会儿手机。也有网友表示，支持知识付费。

微博评论截图

那么，你愿意付费阅读公众号文章吗?

【相关词汇】

付费阅读 pay to read

单次付费阅读 pay as you read

推送消息 push messages

包年订阅 yearly subscription