商务英语谈判对话 03-10
Chapter 17
Negotiations Staff Who to Bring 谈判成员的筛选
Dialog 1 Disk 3-10
The first dialog shows a well-prepared woman, Lilly, at a sales meeting selling computer sound cards. She's up against a team, led by Hank representing the buyer. This is the first time these companies are dealing with each other, so the buyer is going go try to overwhelm Lilly to get a better deal. Lilly is alone and all other charaters at the meeting work for the potential buyer.
第一个对话中，莉莉是一个准备周全的女性，她参加了电脑声卡的销售会议。她的谈判对象，是以汉克为首的买方小组。这是两家公司第一次做生意，因此买方想用一组成员来压制莉莉，以得到更好的条件。莉莉单独出席这次会议，其他与会人士都属于买方阵营。
Hank: All right, Lilly, we've been getting a good product and excellent service from our regular supplier. Why should we buy from you?
Lilly: Our sound cards are just as good ; in fact, they're made by the same company that makes the unit you're using now. My service is just as good, maybe better. Give me a chance, and I'll prove it. I'll give you the service like....
Hand: Service is the least of our concerns. Because of the volume we deal in, we've always gotten the best service.
Lilly: I can do better. I can get you the same sound card you're buying now for less than 50% of your current price if you don't mind using the manufacturer's brand name.
HanK: We can get that from our old people as well. We prefer using the well-known brand name. Our customers like it.
Lilly: Okay, I've got two answers for you. First, I can give you the name brand for two or three percent less than you're currently paying.
Second, a recent market study in the U.S. shows most end users don't care whose sound card you use so long as it works.
And these cards work. You know that. I sent you five units for testing, and if they didn't perform, I wouldn't be standing here.
Jane: Who did this study you just refered to, and when?
Lilly: Just a minute, I have it right now.
Lilly opens an indexed file, pulls out a group of stapled papers and hands them to the person seated next to her.
These are copies of the study. I have one for everyone. Take one and pass on the rest please.
As you can see, it was done by a well-known professional market research company.
If you have questions, I'll do my best to answer them.
But I recommend you go to the source and call the people that did the study. Their name and contact person is on the last page.
Sam: Look! We've got a winner right now. Why should we drop them and go with you?
Lilly: Because I can deliver you the service. Jimmy Lee at World Components is a good man, I know him well, but he's gotten fat off of customers like you, and he doesn't work as hard as he used to.
Sam: Why do you say that?
Lilly: We're in the same business, buying from the same source, but my prices are better.
A customer like you should get the best price right off the bat. You shouldn't have to call him and ask what happened here.
你们这样好的顾客值得最好的价格，甚至你根本不必打电话询问他市面上的情况。
Why is my price better than him? He's not really trying any more. If you give an order today, I'll deliver them at the price in my proposal, not a cent more.
为什么我的条件比较好?因为他已失去冲劲了。如果你们今天向我下单，我会照提出的价格送货，绝对不多收一分钱。
