基础商务英语 Unit 5 Part2 步入商界--- 介绍公司产品
基础商务英语第三集(Unit 5 Part2 步入商界--- 介绍公司产品)
一、Dialogue(一)
DEREK JONES: Let' s move from the general to the specific.
德里克.琼斯：我们还是由繁到简吧。
I' m going to talk about two of our products.
我要谈两个产品。
Friendly Fish and Mad Monkey are two products that use the same mechanism.
Friendly Fish和Mad Monkey 这两个产品用的是同一个机制。
It is a simple mechanism...
这个机制很简单……
But this diagram here shows how well the mechanism works with the design of the product.
但这里有个图表显示出这个机制与产品的设计是多么地合拍。
For instance, take a look ...
例如，看一下……
EDWARD GREEN: I don' t like the slogan.
爱德华.格林：我不喜欢这个标语。
PHIL WATSON: No. It' s no right.
菲尔.沃森：不好。这是不对的。
EDWARD GREEN:"Every office needs a new boss".
爱德华.格林：每个办公室需要一个新老板。
It' s just not right. Any ideas?
这样不对。有没有新想法?
PHIL WATSON: "Some bosses are big; some bosses are small...Big Boss is the best!"
菲尔.沃森：有些老板是大的，有些老板是小的 …… “大老板”是最好的。
EDWARD GREEN: No.
爱德华.格林：不好。
KATE MCKENNA: ...So this slide here shows a total net income from the previous year.
凯特.麦凯纳：……这张幻灯片显示的是去年总的净收入。
The blue line represents income from those products in the low volume niche market category.
兰色的线条表示的是来自量小的利基市场类的产品收入。
The red line represents products in the high volume, low margin category.
红色的线条代表的是来自低利润率而量大的产品收入。
MR. SAKAI: Excuse me, what does the dotted line represent?
酒井先生：打扰一下，虚线代表的是什么?
KATE MCKENNA: I' m sorry, this dotted line represents income from accessories and add-ons.
凯特.麦凯纳：对不起，这条虚线代表的是来自配件和附加产品的收入。
MR. SAKAI: Thank you. And why the sharp decrease in February?
酒井先生：谢谢。为什么二月份的收入有个突降?
KATE MCKENNA: This is a combination of two things:
凯特.麦凯纳：这牵涉到两个方面：
First, seasonal factors, and second the end of the product life cycle.
首先是季节性因素，其次是产品生命周期结束。
PHIL WATSON: Okay. So it' s not right.
菲尔.沃森：好的。那这就是不对的。
We' ll get you some alternatives tomorrow or the day after.
我们明后天会给你些选择。
EDWARD GREEN: No. I think I' ve got it.
爱德华.格林：不。我想好了。
"The one boss your office needs".
你办公室需要的是这个大老板。
PHIL WATSON: "The one boss your office needs".
菲尔.沃森：你办公室需要的是这个大老板。
That' s good. That' s the slogan.
这个好。就用它作标语吧。
MR. SAKAI: Thank you for your very interesting presentation.
酒井先生：谢谢你们的演示，很有趣。
I would like to tell you one or two things about our operation.
我要告诉你们一、两件有关我们运营的事情。
As you know, we specialise in electronic games.
正如你们多了解的，我们专门经营电子游戏。
We have a very large market share in the Far East.
我们在远东有很大的市场分额。
We manufacture computerized games for young children.
我们为青少年生产电脑游戏。
Some games are for adults.
有些游戏上为成年人制作的。
This game for example is the number one best seller in Japan.
例如这个游戏就是日本最畅销的游戏。
The office workers love it.
办公室工作人员都喜欢。
We know the market responds well to any kind of hi-tech executive toy.
我们知道，市场对任何一种高科技玩具都反响良好。
Big Boss can succeed in the same market.
“大老板”在同一市场上也会取得成功。
But there is one question I would like to ask.
但我要问一个问题。
It is possible to launch Big Boss before January 28th?
在1月28日前推出“大老板”有可能吗?
DON BRADLEY: January 28th?
堂.布拉德利：1月28日?
二、短语
this diagram represents...
the blue line represents...
the red line represents...
the dotted line represents...
三、Dialogue(二)
DEREK JONES: Let' s move from the general to the specific.
I' m going to talk about two of our products.
Friendly Fish and Mad Monkey are two products that use the same mechanism.
It is a simple mechanism...
But this diagram here shows how well the mechanism works with the design of the product.
For instance, take a look ...
四、New words and expressions生词和短语
slogan广告语
total net income全部净收入
net weight净重
net loss净亏损
net gain/net margin纯利
net interest纯利息
net price净价
accessories and add-ons配件/附加装置
best seller畅销品
eg:the book surprised us by being such a seller.
low volume product低额产品
niche market product定向产品
low margin product低利产品
五、Answer the question ：
1.How many slogans do we hear?
2.What does the dotted line represent?
Dialogue(三)
EDWARD GREEN: I don' t like the slogan.
PHIL WATSON: No. It' s no right.
EDWARD GREEN:"Every office needs a new boss".
It' s just not right. Any ideas?
PHIL WATSON: "Some bosses are big; some bosses are small...Big Boss is the best!"
EDWARD GREEN: No.
KATE MCKENNA: ...So this slide here shows a total net income from the previous year.
The blue line represents income from those products in the low volume niche market category.
The red line represents products in the high volume,category.
MR. SAKAI: Excuse me, what does the dotted line represent?
KATE MCKENNA: I' m sorry, this dotted line represents income from accessories and add ons.
MR. SAKAI: Thank you. And why the sharp decrease in February?
KATE MCKENNA: This is a combination of two things:
First, seasonal factors, and second the end of the product life cycle.
六、Answer the question ：
1.What slogan do they choose at the advertising company?
2. What question does Mr.Sakai ask?
一、Dialogue(四)
PHIL WATSON: Okay. So it' s not right.
菲尔.沃森：好的。那这就是不对的。
We' ll get you some alternatives tomorrow or the day after.
我们明后天会给你些选择。
EDWARD GREEN: No. I think I' ve got it.
爱德华.格林：不。我想好了。
"The one boss your office needs".
你办公室需要的是这个大老板。
PHIL WATSON: "The one boss your office needs".
菲尔.沃森：你办公室需要的是这个大老板。
That' s good. That' s the slogan.
这个好。就用它作标语吧。
MR. SAKAI: Thank you for your very interesting presentation.
酒井先生：谢谢你们的演示，很有趣。
I would like to tell you one or two things about our operation.
我要告诉你们一、两件有关我们运营的事情。
As you know, we specialise in electronic games.
正如你们多了解的，我们专门经营电子游戏。
We have a very large market share in the Far East.
我们在远东有很大的市场分额。
We manufacture computerized games for young children.
我们为青少年生产电脑游戏。
Some games are for adults.
有些游戏上为成年人制作的。
This game for example is the number one best seller in Japan.
例如这个游戏就是日本最畅销的游戏。
The office workers love it.
办公室工作人员都喜欢。
We know the market responds well to any kind of hi-tech executive toy.
我们知道，市场对任何一种高科技玩具都反响良好。
Big Boss can succeed in the same market.
“大老板”在同一市场上也会取得成功。
But there is one question I would like to ask.
但我要问一个问题。
It is possible to launch Big Boss before January 28th?
在1月28日前推出“大老板”有可能吗?
DON BRADLEY: January 28th?
堂.布拉德利：1月28日?
六、复习(句型和生词)
tomorrow or the day after
specialise in
hi-tech executive toy
computerised game
the market responds well to
our company...
We specialise in...
We have...
We have some...
Most of our products...
We have a large market share in...
This diagram shows...
slogan
total net income
accessories and add-ons
low volume product
niche market product
high volume product
low margin product
Dialogue(五)
DON BRADLEY: Let' s have a run through. We must get this right.
First we have the introductions and the agenda.
Second I talk about the background.
Company growth, staffing levels, return on investment, turnover, and pre-tax profit.
Third Derek, you talk about the product range.
At this stage of the presentation we want to present a broad company profile.
Don' t give too much detail about specific products.
DEREK JONES: Okay Don. I' ll describe the range and say which products are successful.
DON BRADLEY: Good. Mr. Sakai may want to discuss certain products so be ready for that.
At the end of this section of the presentation I will ask Mr. Sakai if he has any questions.
We won' t discuss research and development at this stage，That will come at the end.
Then Kate, you talk about major markets and sales strategy.
Is everything ready?
KATE MCKENNA: Everything is ready. And rehearsed.
PHIL WATSON: Right, the product title goes here...
Just remind me, is the product called Big Boss or The Big Boss?
EDWARD GREEN: Big Boss.
PHIL WATSON: Okay. These letters?Or these black letters?
EDWARD GREEN: No, I don' t like those letters.
PHIL WATSON: Okay. These?
EDWARD GREEN: Can they be larger?
PHIL WATSON: Yes. Like this.It looks good like that.
EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.
DON BRADLEY: Again, welcome to Bibury Systems.
We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.
In the next hour and a half, we hope to show that:
1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.
2. That our market share in Europe is growing at a steady rate.
3. That our marketing strategy in the US is very successful.
And lastly, 4. That we can be a major player in Far Eastern markets.
