[00:07.47]Why do so many Americans distrust
[00:10.22]what they read in their newspapers?
[00:12.44]The American Society of Newspaper Editors
[00:15.26]is trying to answer this painful question.
[00:18.29]The organization is deep into a long self-analysis known
[00:22.61]as the journalism credibility project.
[00:26.55]Sad to say, this project has turned out to be
[00:29.92]mostly low-level findings about factual errors
[00:33.66]and spelling and grammar mistakes,
[00:36.07]combined with lots of head-scratching puzzlement about
[00:39.39]what in the world those readers really want.
[00:42.72]But the sources of distrust go way deeper.
[00:46.65]Most journalists learn to see the world
[00:49.17]through a set of standard templates (patterns) into
[00:52.81]which they plug each day's events.
[00:56.43]In other words, there is a conventional story line
[00:59.56]in the newsroom culture that provides a backbone
[01:02.68]and a ready-made narrative structure
[01:05.11]for otherwise confusing news.
[01:08.74]There exists a social and cultural disconnect
[01:12.06]between journalists and their readers,
[01:14.48]which helps explain why the "standard templates"
[01:17.42]of the newsroom seem alien to many readers.
[01:21.45]In a recent survey,
[01:23.17]questionnaires were sent to reporters
[01:25.09]in five middle-size cities around the country,
[01:28.93]plus one large metropolitan area.
[01:32.55]Then residents in these communities
[01:34.87]were phoned at random and asked the same questions.
[01:39.21]Replies show that compared with other Americans,
[01:42.73]journalists are more likely to live in
[01:46.97]have maids, own Mercedeses, and trade stocks,
[01:50.50]and they're less likely to go to church,
[01:53.12]do volunteer work, or put down roots in a community.
[01:57.85]Reporters tend to be part of a broadly
[02:00.51]defined social and cultural elite,
[02:03.26]so their work tends to reflect
[02:04.97]the conventional values of this elite.
[02:07.90]The astonishing distrust of the news media
[02:10.52]isn't rooted in inaccuracy or poor reportorial skills
[02:15.06]but in the daily clash of world views
[02:17.37]between reporters and their readers.
[02:20.70]This is an explosive situation for any industry,
[02:24.33]particularly a declining one.
[02:26.95]Here is a troubled business
[02:28.32]that keeps hiring employees
[02:30.75]whose attitudes vastly annoy the customers.
[02:34.60]Then it sponsors lots of symposiums
[02:37.54]and a credibility project
[02:39.26]dedicated to wondering why customers
[02:41.80]are annoyed and fleeing in large numbers.
[02:45.53]But it never seems to get around to noticing
[02:47.84]the cultural and class biases
[02:50.67]that so many former buyers are complaining about.
[02:54.71]If it did, it would open up its diversity program,
[02:58.34]now focused narrowly on race and gender,
[03:01.46]and look for reporters who differ broadly
[03:03.99]by outlook, values, education, and class.内容来自 听力课堂网：http://www.tingclass.net/show-8686-250985-1.html