VOA 学英语,练听力,上听力课堂! 注册 登录
> VOA > VOA慢速英语-VOA Special English > as it is >  内容


所属教程:as it is




McDonald’s Celebrates 50th Anniversary of Big Mac

McDonald’s is celebrating the 50th anniversary of its world famous Big Mac.

The Big Mac has been one of the most popular and best-selling items in the company’s history. It is known for being bigger than a usual hamburger, with two pieces of meat separated by an extra piece of bread in the middle. It is also made with special sauce and toppings.

As part of a memorable advertising campaign in the 1970s, the Big Mac’s ingredient swere sung to music to help keep them in people’s minds.

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

The Big Mac generally contains the same ingredients in McDonald’s restaurants around the world.


The Big Mac was invented in 1967 by Jim Delligatti, the local operator of several McDonald’s in the American state of Pennsylvania. He urged the company to let him sell the special hamburger at all the restaurants that he ran.

Delligatti died in 2016 at the age of 98. In a 2007 interview with Reuters, he said it took a long time to persuade McDonald’s that the Big Mac was a good idea. “I felt that we needed a big sandwich,” he said. “But you couldn’t do anything unless they gave you permission.”

McDonald’s finally agreed to let Delligati sell the sandwich at one of his McDonald’s restaurants. The company required him to use the same bun that other McDonald’s burgers were made with. For that reason, Delligati said, it did not sell well at first. When he changed to a bigger bun - topped with sesame seeds – sales of the sandwich increased by more than 12 percent.

After similar results at other stores, McDonald’s decided to add the Big Mac to all its restaurants in 1968. The Big Mac then grew to become an international food star. The Economist magazine has even used the price of the Big Mac to measure the purchasing power of different international currencies.

To celebrate the Big Mac’s lasting popularity, McDonald’s is launching a series of collectible MacCoins. They will available starting August 2 around the world. The company chose that day because August 2 would have been Jim Delligatti’s 100thbirthday.

The coins can be shared or collected. People can also trade them in for a free Big Mac. McDonald’s plans to give away more than 6.2 million MacCoins in more than 50 nations. The coins come in five designs, each representing a different 10-year period with the Big Mac.

I’m Ashley Thompson.


Words in This Story

sauce – n. a thick liquid put on food to add flavor

ingredient – n. one of the things used to make food or products

hamburger – n. a round, flat shape of meat that is cooked and eaten between pieces of bread

sandwich – n. two pieces of bread containing meat, cheese, etc.

bun – n. small, round piece of bread

内容来自 听力课堂网:http://www.tingclass.net/show-8694-421070-1.html

疯狂英语 英语语法 新概念英语 走遍美国 四级听力 英语音标 英语入门 发音 美语 四级 新东方 七年级 赖世雄 zero是什么意思

  • 频道推荐
  • |
  • 全站推荐
  • 广播听力
  • |
  • 推荐下载
  • 网站推荐