商务口语天天说 第173天:怎样讨论杂志传播

[00:00.46]Magazine is relatively inexpensive. 杂志的费用相对低廉。 [00:04.29]Magazine is relatively inexpensive. 杂志的费用相对低廉。 [00:07.29]Yes. And its huge variety provides a high level of market segmentation. 是的。杂志分类的繁多提供了一个高标准的市场分割。 [00:13.18]It has lots of space for detailed product informaiton. 有大量的空间介绍有关产品的详尽信息。 [00:16.11]It can repeat exposure to multiple readers. 可以对不同读者进行反复宣传。 [00:23.20]It can repeat exposure to multiple readers. 可以对不同读者进行反复宣传。 [00:27.16]But it has its own disadvantages. Such as... 但是杂志有自己的弱势。比如说…… [00:31.35]Not quickly modifiable, long lead time before printing, no guarantee of placement within the magazine. 不能快速更新，出版印刷前的工作时间长，杂志中刊登位置无保证。

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第一句：Magazine is relatively inexpensive.

杂志的费用相对低廉。

A: Magazine is relatively inexpensive.

杂志的费用相对低廉。

B: Yes. And its huge variety provides a high level ofmarket segmentation.

是的。杂志分类的繁多提供了一个高标准的市场分割。

A: It has lots of space for detailed productinformaiton.

有大量的空间介绍有关产品的详尽信息。

第二句：It can repeat exposure to multiple readers.

可以对不同读者进行反复宣传。

A: It can repeat exposure to multiple readers.

可以对不同读者进行反复宣传。

B: But it has its own disadvantages.

但是杂志有自己的弱势。

A: Such as...

比如说……

B: Not quickly modifiable, long lead time before printing, no guarantee of placement within themagazine.

不能快速更新，出版印刷前的工作时间长，杂志中刊登位置无保证。

其他表达法：

What style will the ads use?

那些广告采取什么样的风格呢?

We're focusing on slice of life, showing how you can beat the summer heat by biting into a coolice-cream sandwich.

我们将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。