外销员考试外贸外语资料:说服信

　　说服信，顾名思义，就是说服对方去做一件事情。接受方可能觉得提出要求一方的提议不会给自己带来多大的好处，或是不愿改变习惯做法。这时一封措辞恰当的说服信就会起到很大的作用。

　　说服信的一般格式如下：

　　1. Arouse your reader's attention by

　　- stating a problem that affects him or her

　　- promising something of benefit

　　- presenting an interesting fact

　　- raising a rhetorical question

　　- introducing a topic of concern

　　2. Create interest in your topic by

　　- showing the reader that a solution to a problem is possible

　　- picturing the reader enjoying the benefits

　　- emphasizing the reader's concern

　　3. Request the desired actions by

　　- providing sufficient evidence to convince readers of the proposal's merits

　　- developing the sales appeals

　　- convincing the reader to accept the fact that the action proposed is worthwhile

　　4. Motivate the readers to act by

　　- telling the reader exactly what action to take

　　- re-emphasizing benefits