财富精英励志演讲 第57期:信息技术的力量(6)

[00:01:35]The second type of deep computing is what we call data mining -- some people call it business intelligence, 第二种深入计算我们称之为数据分析处理 -- 有些人称之为商业情报处理， [00:08:54]the ability to extract inside from mountains of information, and see relationships and trends that previously were not available or invisible. 即从大量信息中提炼出有用情报，并分析出以前得不到或看不见的各种关系和发展趋势。 [00:18:49]Banks are looking at spending patterns and other demographic data to see which customers are more profitable over the long haul. 银行在分析消费模式和其它统计数据，以弄清哪些客户长期的收益状况较好。 [00:27:29]Health-care companies are analyzing millions of patient records to find hidden indicators of disease. 医疗企业在分析成百万的病例以从中发现隐藏的疾病迹象。 [00:37:04]These tools are also helping slash the staggering cost of insurance fraud in the health-care industry, 这些工具还有助于削减 health-care 产业中惊人的保险欺骗损失， [00:45:50]which is a hundred-billion-dollar problem in the United States alone. 仅在美国这个损失就高达上千亿美元。 [00:51:26]Insurance companies can now spot every billion practices. 保险公司现在能够发现任何欺诈行为。 [00:55:53]One company in the United States has saved 38 million dollars, having invested only 400 thousand in this technology. 有一家美国公司仅在这种技术上投资 40 万美元就减少了 3800 万美元的损失。 [01:07:17]In one instance they found a doctor, who was sending it a bill once a week for a procedure that particular - usually was done once or twice in a life time. 有一次他们发现一个医生每周都要送来一份医疗检查帐单，而其中的一些项目一生也只会做一次或两次。 [01:20:38]At some times the patterns and relationships that are uncovered are truly baffling. 有时发现的一些情况和关系着实令人难以理解。 [01:29:18]One retail chain discovered the following correlation -- for whatever reason, new fathers buy disposable baby diapers and beer on the same shopping trip. 有一家零售连锁店发现了如下的相关联系：不管出于什么原因，新爸爸们总是在一次购物中同时购买一次性婴儿尿片和啤酒。 [01:48:03]This led to many, many thoughtful ideas not at least which was they never discount diapers and beer on the same day. 这一点引发了很多很多很有思想的想法，例如他们从不同时对尿片和啤酒打折。

00:00

00:00

MP3下载 文本下载