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财富精英励志演讲 第74期:分享生活点滴(2)

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So for instance ,I may Twitter right now that i amgiving a talk in TED,and in my cases ,when I hit"send" UP to 60,000 people will receive that messagein a matter of seconds .Now ,the fundamentalideas that Twitter lets people share moments of theirlives whenever they want ,either the momentousoccasions or mundane ones.it is by sharing thesemoments as they are happening that let people feelmore connected and in touch despite distance in the real time .This is the primary use wethought Twitter from the beginning and what we got excited

例如,我现在就可以用Twitter发一条消息说我正在TED上作演讲。这是件很平常的事。对于我来说,当我选择发送后,几秒内,将有超过6万人会收到这条信息。Twitter的基本理念就是让人们随时分享他们生活中的任意时刻。不管是意义非凡的场合,还是日常世俗的时候。通过分享这些正在发生的时刻人们感觉彼此间的距离更近,联系更加紧密,尽管他们不在一起。我们开始时觉得这就是Twitter的主要用途,也让我们相当兴奋。

What we didn't anticipate was the many, many other uses that would evolve from this verysimple system. One of the things we realized was how important Twitter could be during real-time events. When the wildfires broke out in San Diego, in October of 2007, people turned toTwitter to report what was happening and to find information from neighbors about what washappening around them.

我们没有料到这个简单的系统竟然衍生出了许多其它的用途。我们发现,在突发事件中,Twitter可以发挥非常重要的作用。2007年10月圣地亚哥发生了严重的火灾,人们依靠Twitter报告火灾近况并通过周围邻居在Twitter上发布的消息来了解自己周围的情况。

But it wasn't just individuals. The L.A. Times actually turned to Twitter to dispense informationas well, and put a Twitter feed on the front page, and the L.A. Fire Department and Red Crossused it to dispense news and updates as well. At this event, dozens of people are Twitteringand thousands of people are following along because they want to know what it feels like to behere and what's happening.

不仅是一般人,实际上,洛杉矶时报也依靠Twitter发布信息,并在网站首页上放了一个Twitter订阅地址同时,洛杉矶消防部门以及红十字会也通过Twitter发布各种最新的消息。这场灾难中,许多人在使用Twitter发布消息Twitter上也有成千上万的人在关注着事件进展因为大家都想知道亲临现场是什么感觉,也想知道最新的情况。

Among the other interesting things that have cropped up is many things from businesses,from marketing and communications and predictable things to an insanely popular Koreanbarbecue taco truck that drives around L.A. and Twitters where it stops causing a line to formaround the block.

Twitter上还有很多有趣的事,其中不少和商业或营销活动有关,也有很多通讯报道或是事件预报。比如,一辆很火爆的韩式煎玉米饼快餐车在洛杉矶转来转去,在Twitter上公布自己下一站停靠点,结果食客们都在那里排队等待。

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