[00:04.29]you have to show more than numbers;
[00:07.15]you have to convey the human impact of the work-
[00:11.57]so people can feel what saving a life means to the families affected.
[00:19.04]I remember going to the World Economic Forum some years back
[00:24.07]and sitting on a global health panel that was discussing ways to save millions of lives.
[00:30.49]Millions! Think of the thrill of you can save just one person's life-
[00:37.49]then multiply that by millions...
[00:40.49]Yet this was the most boring panel I've ever been on ever.
[00:47.52]So boring even I couldn't bear it.
[00:52.52]What made that experience especially striking was that I had just come from an event where we were introducing version 13 of some piece of software,
[01:03.44]and we had people jumping and shouting with excitement.
[01:07.46]I love getting people excited about software-
[01:11.09]but why can't we generate even more excitement for saving lives?
[01:18.20]You can't get people excited unless you can help them see and feel the impact.
[01:37.16]The way to do that is another complex question.