Market Share 市场份额
A: In this area NEST company is our main competitoris our main competitor. They entered the market in2002, fifteen years later than us. But they've beendeveloping rapidly and now are the biggest in termsof market share.
B: We must admit they've been doing well in productdevelopment. But they have their weakness at the moment. They have the lowestprofitability.
A: Yes, in terms of this we still have an advantage. But look at our second competitor, MTC.They entered the market almost at the same time as we did. They have a lower market sharethan us and their products are sold at slightly higher prices. But their annual return showsgreater profitability. They are in strong position to overtake us soon.
B: We must realize where we are. Our products are not highly priced but less attractive thanothers. We're also getting the problem with reliability.
A: I agree. Our market share is higher. This is important but profitability is equally important.We must become more competitive if we want to hold on to our market share and increaseprofitability.
B: We should get the management and the working staff to realize our situation and call oneveryone for effort.
“in terms of market share”意思是“就市场份额而言”，“in terms of”为固定短语意为“就什么而言，来说”。例如：In terms of working ability, you are no worse than the others, it is just you don't putyour heart in your work. 就工作能力而言，谁也不亚于谁，只是你不用心罢了。