I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials.
TV commercials are fascinating and attractive. The repetition of commercials will help make our products well-known and build strong brand positions.
That's true. I suppose we produce alternative ads that are pre-tested in different kinds of media before a final choices is made.
A good idea.
I suppose we have an advertisement agent.
An advertisement agency? Is it very expensive?
Well, if you like to, let's go.
I‘ll think about your suggestion, and discuss it with the sales department
Of course. We want to use the right media mix to reach our target market.
That would not be correct for a manufacturer like you. Leave that to the retailers.
Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
How much dose it cost if I want to have an advertisement in a magazine?
That depends on the kind of ads you want to have, for example whether you want to have an ad with colorful pictures or not. Normally, ads in black and white are cheaper.
No, I think we should have advertisement on TV.
That's too expensive. Do you think we can afford it?
Well, at least we should have a try.
We'll get started right away.